4.86(7 Ratings)

World Pharma Brand Manager Day 2023

0 4,999
Enrollment validity: 30 days

Description

This is an online, self-paced course designed for pharma professionals to increase their knowledge about the pharmaceutical sector’s changing requirements from doctor-centric to patient-centric.

World Pharma Brand Managers Day is celebrated every year to commemorate the legacy of the late prof. Chitta Mitra who is known as the father of Indian pharma brand management and prof. Tarun Gupta, whose contribution will always be remembered and celebrated. The year the topic was the patient-centric approach for excellence in pharma marketing which is a very significant topic to discuss provided the shift that is taking place in pharmaceutical marketing.

In the course, we have real patients explaining their pain points during the journey of having the disease and experts from the industry who have discussed and shared their experiences & expertise in the domain of patient centricity. Pharma companies can use it for basic training or upskilling programs to make their professionals understand patient centricity. Furthermore, it can also help pharma marketers understand the requirements of patients suffering from various diseases.

Upon completion of the course, participants will have the knowledge and skills needed to effectively market pharmaceutical products and navigate the complex landscape of the pharmaceutical industry.

Language: English

What I will learn?

  • Pain points from real patients of different therapeutic areas
  • Insights generated by a panel of 28 experts from various healthcare and pharmaceutical fields
  • Ideas to incorporate these insights in your 2023-24 Brand plan/Marketing plan
  • The general idea of patient centricity and its significance in the pharmaceutical industry

Course Curriculum

Day 3 – Sessions

  • Part 1 – Introduction & Inauguration
    06:51
  • Part 2 – Prescription Data Insights and Patient Centricity | Dr. Sanjoy Mitra
    33:47
  • Part 3 – Power Talk on Patient Centricity | Dr. Sanjiv Navangul
    23:57
  • Part 4 – As a social cause, how pharma can help to delay the prediabetics from becoming patients with diabetes | Dr. Banshi Saboo
    31:08
  • Part 5 – Panel discussion on Actual pain points of patients suspected to have prediabetes
    01:13:51
  • Part 6 – Panel discussion on Pain points of patients with gynaecological health issues
    01:05:31
  • Part 7 – Panel discussion on patient pain points in psoriasis and atopic dermatitis
    01:04:14
  • Part 8 – Panel discussion on patient pain points after being diagnosed with cancer
    01:20:14
  • Part 9 – Thank you
    02:59

Day 2 – Sessions

Day 1 – Sessions

Course Ratings & Reviews

4.9
Total 7 Ratings
5
6 Ratings
4
1 Rating
3
0 Rating
2
0 Rating
1
0 Rating
Best
SP
2 days ago
Knowing about the patient point of view and there mentality about the pharmaceutical industry. And the main point is the pharmaceutical company must focus on the patient more than the doctor.
DR
2 weeks ago
it was very nice.
SK
2 weeks ago
yes it is very good.
DN
3 weeks ago
Nice Course
NC
3 weeks ago
Nice course
SK
3 weeks ago
Great course
0 4,999
Enrollment validity: 30 days

Material Includes

  • 9 Learning Videos
  • Certificate

Target Audience

  • Pharma Brand Managers
  • Brand Management Enthusiasts
  • Pharma Sales All Levels
  • Pharma Marketing All Levels

Course Ratings & Reviews

4.9
Total 7 Ratings
5
6 Ratings
4
1 Rating
3
0 Rating
2
0 Rating
1
0 Rating
Best
SP
2 days ago
Knowing about the patient point of view and there mentality about the pharmaceutical industry. And the main point is the pharmaceutical company must focus on the patient more than the doctor.
DR
2 weeks ago
it was very nice.
SK
2 weeks ago
yes it is very good.
DN
3 weeks ago
Nice Course
NC
3 weeks ago
Nice course
SK
3 weeks ago
Great course
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