PharmaState Academy
PharmaState Academy

DigiPharmaPro - India's First, Pharma-Focused Digital Marketing
Certification Course

The pharmaceutical industry is being digitally transformed and Pharma Marketers need to embrace Digital in their strategy. The learning shall happen in the proper context. As Pharmaceutical marketing is a regulated industry, where the consumer is different from the customer, the need is for a Pharma-focused Digital Marketing course.

The processes and frameworks available in generic courses are not suitable for the Pharmaceutical industry & that is why…we PRESENT Digi Pharma Pro Course – India’s first Pharma Focused, 18 Weeks Long, Curated Digital Marketing Certification Program with industry experiences and use cases.

Digi Pharma Pro - India's First, Pharma-Focused Digital Marketing

Certification Program

Pharma Industry is undergoing a Digital Transformation Now. Pharma marketing is a regulated sector, with Consumer different from Customer, thus making it even more difficult for pharma marketers to adopt digital marketing. The processes and frameworks available in generic courses is not the right fit for Pharma Industry.

Launching, India’s first Pharma Focused, 18 Weeks Long, Curated Digital Marketing Certification Program with industry experiences and use cases.

Admissions open, Limited Seats!

Book Now
Brochure

4.5 Months

18 Weeks Course Duration

Batch Starts

3rd December 2022 

Pharma Curated

Precise & Targeted Syllabus

Group Learning

Peer to Peer Discussions with 1-on-1 Mentoring

Why should I enroll?

What is special about this course?

Pharma Focused Curriculum

The course is designed after thorough discussion with the pharma companies. All the projects, assessments and case studies are Pharma Specific.

Real-time Projects

Working opportunity with real time Digital Marketing team of corporates in their live projects.

Peer to Peer Learning

Work in groups and batches to learn the aspects of digital project managements. Learn how to set digital ROI expectations and how to get it done as a team.

Latest Digital Tools

Learn about the latest digital tools to put the processes on automation and establish the channels of communications for better ROI.

Learn From The Best

Get trained from Industry's best digital trainers with tremendous expertise in Digital Transformation for Pharma Industry.

1 Year Support

Get year long support for doubt/query resolution. Get job assistance services through our partner's network. If willing to start your own Digital Marketing Agency, get supported with set up's and projects.

Advantage Digi Pharma Pro Course

  • Understanding Pharma Marketing and the shift towards Digital.
  • Foundation SEO, Content Marketing, Digital Analytics and PPC.
  • Foundation Social Media Mobile Marketing and Digital Strategy.
  • Advance Web Analytics.
  • Advance Search Enging Optimization (SEO).
  • Advance Social Media Management.
  • Advance Content marketing.

Who should enroll?

  • Pharma Marketing & Sales Professionals
  • Pharmaceutical MBA Students
  • Any graduation/Post-graduation student, aspiring to work in Pharma Industry
  • Anyone from Pharma who is interested in pharma digital marketing

Weekend Classes

  • No interruption in your work schedule. Attend the weekend classes and give yourself the competitive edge.
  • Classes on Saturdays – 7:00 pm onwards.
  • Live Interactions  through Zoom platform.
  • No recording will be provided.

Course Syllabus

  • Icebreaker
  • Introduction
  • Changing Pharma Dynamics
  • Know the Pharma Business
  • Compliance, Challenges, and Regulation for Rx Drugs
  • Why pharma is now more Marketing Focused
  • Introduction to Course
  • Key Takeaways
  • What has changed?
  • Are old models relevant?
  • How to think like winners?
  • Digital Marketing Program Introduction
  • SEO Foundation
  • Content Marketing Foundation
  • Digital Analytics Foundation
  • Google Analytics
  • PPC Foundation
  • Google Ads Fundamentals
  • Programmatic Buying
  • Assignment 1
  • Assessment 1
  • Certificate Distribution
  • Introduction to Social Media
  • Social Media Foundation
  • Social Media Strategy and Planning for Pharma Organization and Brand
  • Social Media Channel Management
  • Social Media Management Tools
  • Social Media measurement and Reporting
  • Social Advertising
  • Facebook Marketing
  • Youtube and Video Marketing
  • Twitter Marketing
  • Mobile Marketing foundation
  • Email Marketing Foundation
  • Marketing Automation Foundation
  • Website conversion rate optimization
  • Digital Marketing Strategy
  • Assignment 2
  • Assessment 2
  • Certificate distribution
  • Customers buying behaviour
  • What do customers respond to?
  • How to influence them online?
  • Engaging customers remotely
  • The importance of data
  • The importance of soft skills
  • Introduction to Digital Analytics
  • Pharma Business Perspectives
  • Pharma Business Objectives
  • Pharma Digital Marketing restrictions
  • Data Analysis Fundamental
  • Analysis Perspectives
  • Providing Insights
  • Audience (Doctor/Consumers) Management
  • Audience Acquisition
  • Audience Behavior
  • Customer Conversion, On-boarding, Engagement and Retention
  • Privacy and Ethics
  • Assignment 3
  • Assessment 3
  • Certificate Distribution
  • Introduction to advance SEO
  • Knowing Search Engines
  • Understanding – How Search Engines Works
  • Keyword research
  • On Page Optimization
  • Website Management and Optimization
  • Off-Page SEO
  • Planning a new Website/Microsite
  • Market your optimized Website
  • Analytics and Measurements
  • Assignment 4
  • Assessment 4
  • Certificate distribution
  • Customer Psychology
  • Psychology of Search
  • Buying Funnel
  • Understanding keyword organization
  • Negative keywords and managing search terms
  • Keyword Research
  • Creating Compelling Ads
  • Social Media Ads Management (Ad Feature, Ad Testing, Ad Extension, Campaign type, budget and Reach, Location and Language Targeting, Audience Type)
  • Ad Tracking and Monitoring
  • Assignment 5
  • Assessment 5
  • Certificate distribution
  • Introduction to content marketing
  • Developing Vision of Content Marketing
  • Business Case Development
  • Content Marketing Strategy
  • Targeting Customer segment
  • Targeting Influencers
  • Helping customer find the right information they seek
  • Measuring Return on marketing investments
  • Improving the content strategies
  • Scientific Content Management
  • Segregating contents as per the consumer
  • Assignment 6
  • Assessment 6
  • Certificate distribution
  • Are your marketing plans evidence/data based?
  • How to manage risk in those plans?
  • Resource allocation in the new normal
  • Digital reach – context, content, channels
  • KPIs and Metrics
  • Real time projects
  • Final Assessment
  • Certificate Distribution
  • Industry Panel Discussion
  • Networking
  • Closing Ceremony

Introductory Offer

Get 50% Scholarship as introductory offer from MyRx.

Rs. 50000/-

Get it for Rs. 25000/- only (taxes extra)

EMI facility available on this program. The EMI option will appear during payment process.

We are supporting 3 underprivileged meritorious students for 100% scholarship program.

* T&C applied.

Refer Someone Needy >

Know Your Educators

Salil Kallianpur

Linkedin Link

Digital Brand Coach | Professor | Pharma Industry Observer

Experience of working at top roles in pharma companies like GSK, Pfizer, Novartis & many more.

Marketing, strategy and digital/business transformation adviser and mentor to companies, leveraging extensive experience in the pharmaceutical industry.

Commercial leadership experience across in-country assignments combined with global experience across Emerging Markets and Europe.

Valued external speaker and industry thought-leader in India. Sector expert at BTVI.

Visiting faculty at NMIMS, Mumbai. Well networked across the industry in India and a very interested health policy observer. Mentors healthcare start-ups.

Sourav Das

Linkedin Link

Founder & CEO – MyRx
Trained 1450+ doctors on Digital Marketing & Digital Media Management.

B.Tech (IT) with 13+ Years of experience in Large Scale Digital Transformation, Business Consulting, Project Management, Pre-Sales & Bid Management in Healthcare, Life-sciences, Telecom & Media.

Working Experience: Foray into Entrepreneurship (Healthcare and Life-sciences), Digital transformation, Mobility, Social Media Management and Strategy for Digitization.

Skills & Achievements: – Packages & Modules: SAP CRM, SIEBEL CRM, SAP BI, OBIEE, ODI, Order Management.

Course Mentors

Mentor 1

Designation

About Me

Linkedin Link

Mentor 2

Designation

About Me

Linkedin Link

Mentor 3

Graphic Designer

About Me

Linkedin Link

Mentor 4

Designation

About Me

Linkedin Link

Digi Pharma Pro Corporate Booking

If you are a corporate/company seeking a group booking or an exclusive batch, please fill in the form

Enroll Now

Frequently Asked Questions

Digi Pharma Pro  is a 18 Weeks/4.5 month duration Live Interactive Certificate Course which will help you to “Become The Next-Gen Digitally-Pro Pharma Professional”.

There has been a strong strong shift in the ways the business is done in pharma due to impact of digital. The environment is becoming more & more digital with each passing day. This program will assist you to become more adaptable to digital environment.

This program will open new career avenues, increase your performance in current role & will give you a clearly defined competitive edge.

The price of the Digi Pharma Pro is Rs. 50000/- but for the inaugural batch, you can enroll at Rs. 25000/- only (Govt. taxes extra).

Yes, there is EMI facility available on this program. The EMI option will appear during payment process.

*Please check the interest applicable on EMI during the payment process as per bank policies.

If you do not like the initial 2 classes, on your request there will be a refund of the tuition fees which will be around 60% of the course fees.

Yes, you will get a certificate after successful completion of the program.

This program does not guarantee you a job but there will be assistance provided for real time projects on digital marketing, Internship, traineeship, job sharing on priority as & when its available, 1-year long full hand holding support.

1-Year of hand-holding support means that upto 1 year from the date of enrollment, educators will be available for any kind of resolution of doubts, queries & arrangement of special sessions as & when required. Exclusive invitation to all our upcoming webinars related to digital marketing.

Yes, the program is open for anyone who is from pharma industry or having intent to work in pharma industry.

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