Episode 10 - Book Discussion with Dr. Vijay Bhangale | Humans of Pharma

In Episode 10 of our book discussion series, we will discuss the book of Dr. Vijay Bhangale.

Title of the Book: Pharmaceutical Marketing 4.0

The book is a comprehensive guide to navigating the ever-changing landscape of marketing in the pharmaceutical industry. It is a reference guide for pharma marketers and students of pharmaceutical and healthcare management programs.

About the author: Vijay Bhangale

He is a senior pharma professional, management consultant, and academician with over 17 years of industry experience and 14 years of experience in academics. In addition to being the Director of IES MCRC, Dr. Vijay has taught various subjects related to marketing, including brand management, integrated marketing communications, marketing strategy, pharma marketing, and OTC marketing.

He has successfully carried out numerous consulting projects, such as launching a new consumer healthcare division for a reputed pharma company, product rationalization, and market-entry strategy for an Australian pharma company to enter India.

Dr. Bhangale handled the marketing of pharmaceutical, OTC, and FMCG products, and healthcare services. He has contributed significantly to the launching of Merisant USA in India, setting up medical marketing in GSK Consumer Healthcare, and launching the consumer healthcare division in Merck KGaA.

𝗙𝗼𝗿 𝗺𝗼𝗿𝗲, 𝘃𝗶𝘀𝗶𝘁 𝗛𝘂𝗺𝗮𝗻𝘀 𝗼𝗳 𝗣𝗛𝗔𝗥𝗠𝗔 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 >

For any feedback/queries/suggestions, please write to – humansofpharma@pharmastate.com or academy@pharmastate.com

This episode is brought to you by Humans of PHARMA Platform by PharmaState Academy.