In Episode 12 of our book discussion series, we will discuss the book of Gauri Chaudhari.
Title of the Book: The Perfect Pill- 10 Steps to Build A Strong Healthcare Brand
How can you build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task.
The 10 steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals.
A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
About the author: Gauri Chaudhari
Gauri Chaudhari is a pharma and healthcare marketing, advertising, and branding expert with over 27 years of experience. Gauri co-founded Brand Innerworld, a consulting firm specializing in pharmaceutical and healthcare marketing, branding, and insight mining. She has worked on ethical prescription brands ( both patented and branded generics), over-the-counter (OTC) medications, medical devices, surgical, nutrition and wellness, health supplements, med-tech, and hospital brands. She has worked on patient awareness television campaigns, including anti-AIDS campaigns by Johns Hopkins and USAID and the knee replacement campaign. In addition to her consulting and insight-mining work, Gauri provides coaching and training sessions for pharma and healthcare marketing teams.
Before starting Brand Innerworld, Gauri headed the healthcare business of FCB Ulka and was a part of the global team at FCB Healthcare, New York. At the beginning of her career, Gauri worked in the marketing department of Knoll Pharmaceuticals and Boehringer Mannheim. Gauri enjoys writing and has contributed several articles to leading pharma and healthcare publications.
𝗙𝗼𝗿 𝗺𝗼𝗿𝗲, 𝘃𝗶𝘀𝗶𝘁 𝗛𝘂𝗺𝗮𝗻𝘀 𝗼𝗳 𝗣𝗛𝗔𝗥𝗠𝗔 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 >
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