Episode 14 – The Pharma Journey of Nivedita Parulekar | Humans of Pharma
In Episode 14 of the Pharma Journey Series, we will learn more about Ms. Nivedita Parulekar.
Nivedita Parulekar, a seasoned professional in marketing, shared insights into her journey from product management to marketing excellence in a leading multinational corporation. She highlighted the importance of learning from both successes and failures, emphasizing the proactive mindset needed to bounce back from setbacks. Nivedita also discussed the impact of her childhood experiences on shaping her skills and values, underscoring the value of extracurricular activities in holistic development.
Regarding contemporary marketing strategies, she emphasized the significance of CRM (Customer Relationship Management) in the pharmaceutical industry, particularly in enhancing patient care and refining marketing initiatives based on feedback. She also discussed the evolution from multi-channel to omnichannel marketing, noting its role in delivering consistent messaging across various platforms and empowering medical representatives.
Transitioning to her current role as an independent consultant, Nivedita highlighted the liberating aspect of having a balanced work-life dynamic while acknowledging the challenges of uncertainty. She stressed the importance of continuous learning and sharing knowledge across various stakeholders, underscoring the collaborative nature of professional growth.
On a personal note, Nivedita shared her hobbies, including reading, traveling, and exploring different cultures, emphasizing the importance of relaxation and enjoying life’s simple pleasures. Reflecting on her proudest professional moment, she recounted the successful launch of an anti-hypertensive brand during her tenure at Sun Pharma, highlighting the strategic planning and execution that contributed to its success.
Overall, Nivedita’s journey exemplifies the resilience, adaptability, and passion required to thrive in the dynamic field of marketing, with a focus on continuous learning, collaboration, and personal growth.
Nivedita Parulekar shared invaluable insights into her journey in pharmaceutical marketing, recounting successes and challenges she encountered along the way. From strategically launching line extensions to overcoming hurdles in brand acceptance, her experiences exemplify the dynamic nature of the industry.
She emphasized the importance of risk-taking and customer-centricity, urging aspiring marketers to continuously update their knowledge and innovate to meet evolving healthcare needs. Nivedita’s advice resonates with professionals and students alike, highlighting the enduring relevance and excitement of pharmaceutical marketing.
As the conversation drew to a close, viewers were left with a wealth of practical wisdom and inspiration. The episode serves as a valuable resource for anyone interested in the intricacies of pharmaceutical marketing and sales.
The “Humans of Pharma” team at PharmaState Academy expressed gratitude for Nivedita’s presence and encouraged viewers to connect and share their feedback for future episodes. With this, the insightful conversation came to an end, leaving a lasting impression on all who tuned in.
𝗙𝗼𝗿 𝗺𝗼𝗿𝗲, 𝘃𝗶𝘀𝗶𝘁 𝗛𝘂𝗺𝗮𝗻𝘀 𝗼𝗳 𝗣𝗛𝗔𝗥𝗠𝗔 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 >
For any feedback/queries/suggestions, please write to – humansofpharma@pharmastate.com or academy@pharmastate.com
This episode is brought to you by Humans of PHARMA Platform by PharmaState Academy.