Episode 25 - Pharma Journey of Zena D'Souza
In Episode 25 of the Pharma Journey Series, we explore the inspiring journey of Ms. Zena D’Souza, a trailblazer in the pharmaceutical industry.
The episode features an interview with Ms. Zena D’Souza, a seasoned professional with over 27 years of rich experience in sales, marketing, and business strategy. Ms. Zena shares her insights into leadership, teamwork, and navigating the complexities of the pharmaceutical landscape. Ms. Zena’s journey is marked by her significant contributions to some of the leading Indian pharmaceutical brands, where she spearheaded marketing initiatives and launched successful divisions. Her in-depth expertise across acute, sub-chronic, and chronic therapeutic segments provides a comprehensive understanding of the Indian pharmaceutical industry.
The conversation begins with Ms. D’Souza reflecting on her evolution as a leader. She candidly shares her early experiences, marked by enthusiasm, self-doubt, and a relentless drive to make a difference. Over the years, she has embraced a leadership style rooted in humility, integrity, and adaptability, which has become her hallmark.
Ms. D’Souza delves into the core principles that define effective leadership, emphasizing the importance of vision, empathy, and accountability. She highlights the transition from individual accomplishments to team-driven success, underscoring the transformative shift from “me” to “we” in leadership.
The discussion also touches upon the unique challenges of the pharmaceutical industry, particularly in the realm of marketing and talent management. Ms. D’Souza shares practical strategies for keeping teams motivated and aligned with organizational goals, including fostering transparency, recognizing contributions, and creating a positive work culture.
A notable segment of the episode focuses on Ms. Zena D’Souza’s thoughts on personal branding and leadership authenticity. She emphasizes the importance of aligning one’s values with professional goals to build a resilient and impactful leadership persona.
Ms. D’Souza also sheds light on her passion for mentoring and guiding the next generation of pharma professionals. As the co-author of “What Does the 21st Century Pharma CEO Want from the Brand Manager?”, she shares valuable advice for aspiring brand managers and leaders, encouraging them to embrace continuous learning and adaptability.
The episode concludes with Ms. D’Souza reflecting on her professional legacy. She expresses a desire to be remembered as a leader who inspired her teams, championed collaboration, and contributed to the growth of the pharmaceutical industry through innovation and mentorship.
This episode offers valuable insights into Ms. Zena D’Souza’s remarkable career journey, her leadership philosophy, and her vision for the future of the pharma industry. Her experiences and perspectives provide actionable takeaways for professionals striving to excel in a competitive and ever-evolving landscape.
𝗙𝗼𝗿 𝗺𝗼𝗿𝗲, 𝘃𝗶𝘀𝗶𝘁 𝗛𝘂𝗺𝗮𝗻𝘀 𝗼𝗳 𝗣𝗛𝗔𝗥𝗠𝗔 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 >
For any feedback/queries/suggestions, please write to – humansofpharma@pharmastate.com or academy@pharmastate.com
This episode is brought to you by Humans of PHARMA Platform by PharmaState Academy.