Group Session

Learning Outcomes

• Know the terms for corporate and individual mindset.
• Can differentiate corporate and individual mindset.
• Understand the value of H2H Mindset for the leadership of a pharma corporation.

Preparation

• Participants will receive an Executive Summary about H2H Mindset with critical questions

Content

• Corporate and Individual Mindset as prerequisite of an implementation of H2H Marketing.
• Value Proposition of H2H Mindset.
• Pharma specific adaptation of H2H Mindset.
• Discussion / Q&A
• Next Steps (H2H Mindset Check / Corporate Mindset Formalization / Selection of Transformation Projects)

Didactics

• Presentation / Discussion / Q&A