Excellence In Pharma Brand Management
Program Details
Series of 4 Live Sessions & Case Studies
Online Interactions with a Peer Group & One-to-One discussions.
Program Details
Series of three Live Sessions, Case Studies and Online Interactions with a Peer Group & One-to-One discussions.
Each session of 2 hours. Total 8 hours of transformative learning.
- Session 1
- Session 2
- Session 3
- Session 4
Duration - 2 hours
- Presentations on Case Study
- Forward-thinking Skill Sets for Senior Brand Managers and Group Brand Managers and entry-level Marketing Managers
- Building and Sustaining Strong Brands for Your Organization
- Assignment
Duration - 2 hours
- Presentations on Book which will be sent earlier
- Dissection of the currently available promotional material from MNCs and Indian MNCs. And later, discussions on them
- The nuances of writing for the Digital media and the Print media. Communication skills for which will outline the medico-marketing communication concepts in writing copy which can convert into prescriptions.
- Assignment
Duration - 2 hours
- Presentations on Case Study
- The Principles of Phygital Marketing leading to Patient-centric marketing. This involves truly putting the patient first and will require a total change in mindset.
- "Creating a Brand Idea, Unique Selling Propositions and Value Proposition for your Brand for Phygital Marketing to create unparalleled competitive advantage
- Assignment
Duration - 2 hours
Case Study based presentations & assignment review.
- Session 1
- Session 2
- Session 3
- Session 4
Duration - 2 hours
- Presentations on Case Study
- Forward-thinking Skill Sets for Senior Brand Managers and Group Brand Managers and entry-level Marketing Managers
- Building and Sustaining Strong Brands for Your Organization
- Assignment
Duration - 2 hours
- Presentations on Book which will be sent earlier
- Dissection of the currently available promotional material from MNCs and Indian MNCs. And later, discussions on them
- The nuances of writing for the Digital media and the Print media. Communication skills for which will outline the medico-marketing communication concepts in writing copy which can convert into prescriptions.
- Assignment
Duration - 2 hours
- Presentations on Case Study
- The Principles of Phygital Marketing leading to Patient-centric marketing. This involves truly putting the patient first and will require a total change in mindset.
- "Creating a Brand Idea, Unique Selling Propositions and Value Proposition for your Brand for Phygital Marketing to create unparalleled competitive advantage
- Assignment
Duration - 2 hours
Case Study based presentations & assignment review.
Timing
*New Batch Starting Soon For 4 Consecutive Sundays (total 4 sessions). Each session will be of 2 hours.
- Case Study Discussion
(Case studies will be sent three days prior)
- Interactive Lecture 1
- Interactive Lecture 2
- Assignment Session
Who should attend
Pharma Brand Management/Marketing Professionals.
What Will You Learn
Capacity Building
The participant will be able to build mega brands and pave the way to career progress.
What more you get for building on your strengths?
MRP: Rs. 395
Free for you
Courses worth Rs. 3498 /- Complementary
This is what our learners say
Brand Managers Self-Assessment
You can download the self-assessment worksheet & do your self-assessment. After self-assessment, you can also share the worksheet to us at mail id: academy@pharmastate.com with mail title: Brand Manager Self-Assessment Worksheet. You can also connect to us for Brand Management Trainings.
Know your coach
Vivek Hattangadi
Pharma Consultant, Trainer & Career Coach
Vivek Hattangadi, a perpetual learner, carries with him a 46-year learning experience in the pharma industry both in sales management, brand management. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He went on to head the sales and marketing teams of two divisions of an Indian transnational pharma company. Vivek Hattangadi will soon be 71. Yet, even today, he actively works in the field along with the field staff of clients. Not just the places which can be reached by air, but also places like Vidisha, Jhunjhunu, Sikar, Kolhapur, Icchalkaranji, Cooch Behar and Jalpaiguri! He has also worked in the field outside India - in Dar-e-salaam, Dodoma, Dhaka, Savar and Ghazipur! He thus keeps himself abreast with the current times and understands the market realities both in the metro cities, the Tier-1, Tier-2 and Tier-3 towns. This also keeps him mentally and physically agile. And therefore, the tips he gives in his sessions is in sync with today’s market realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Through a couple of life-threatening and career-threatening situations he faced in the field, Vivek Hattangadi has developed mental toughness, a trait so necessary for those in the C-Suite. Vivek Hattangadi has authored six books on pharma branding, marketing and sales. He is a guest faculty in many pharma business schools.
Books Written by Vivek Hattangadi
13 UNSHAKABLE LAWS OF PHARMA BRANDING: HOW TO GET DOCTORS ADDICTED TO YOUR BRAND
51 Lessons From APL: Pharma Branding, Sales and Leadership
PHARMA FIRST-LINE LEADER TO CEO: NOWHERE TO GO BUT UP
Total Communication©: The DNA of Effective Communication
WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER: Overcome the Tough Challenges in Pharma Branding
