Excellence In Pharma Brand Management

Program Details

Enrollments Open for 5th Batch!

Series of 4 Live Sessions & Case Studies

Online Interactions with a Peer Group & One-to-One discussions.

*Limited participants per batch | For 4 Consecutive Sundays.

Batch - India

Batch - Bangladesh

Program Details

Series of four Live Sessions, Case Studies and Online Interactions with a Peer Group & One-to-One discussions.

Each session of 2 hours. Total 8 hours of transformative learning & 1 complementary session for one-to-one interaction.

  • Session 1
  • Session 2
  • Session 3
  • Session 4
  • One-to-one

Duration - 2 hours

- Presentations on Case Study

- Forward-thinking Skill Sets for Senior Brand Managers and Group Brand Managers and entry-level Marketing Managers

- Building and Sustaining Strong Brands for Your Organization

- Assignment

Duration - 2 hours

- Presentations on Book which will be sent earlier

- Dissection of the currently available promotional material from MNCs and Indian MNCs. And later, discussions on them

- The nuances of writing for the Digital media and the Print media. Communication skills for which will outline the medico-marketing communication concepts in writing copy which can convert into prescriptions.

- Assignment

Duration - 2 hours

- Presentations on Case Study

- The Principles of Phygital Marketing leading to Patient-centric marketing. This involves truly putting the patient first and will require a total change in mindset.

- "Creating a Brand Idea, Unique Selling Propositions and Value Proposition for your Brand for Phygital Marketing to create unparalleled competitive advantage

- Assignment

Duration - 2 hours

Case Study based presentations & assignment review.


One-To-One session with Vivek Hattangadi

A complimentary One to one session with Vivek Hattangadi to discuss any pending query related to program or any other career guidance. The timing will be as per the mutually agreed convenient time.

  • Session 1
  • Session 2
  • Session 3
  • Session 4
  • 1-to-1

Duration - 2 hours

- Presentations on Case Study

- Forward-thinking Skill Sets for Senior Brand Managers and Group Brand Managers and entry-level Marketing Managers

- Building and Sustaining Strong Brands for Your Organization

- Assignment

Duration - 2 hours

- Presentations on Book which will be sent earlier

- Dissection of the currently available promotional material from MNCs and Indian MNCs. And later, discussions on them

- The nuances of writing for the Digital media and the Print media. Communication skills for which will outline the medico-marketing communication concepts in writing copy which can convert into prescriptions.

- Assignment

Duration - 2 hours

- Presentations on Case Study

- The Principles of Phygital Marketing leading to Patient-centric marketing. This involves truly putting the patient first and will require a total change in mindset.

- "Creating a Brand Idea, Unique Selling Propositions and Value Proposition for your Brand for Phygital Marketing to create unparalleled competitive advantage

- Assignment

Duration - 2 hours

Case Study based presentations & assignment review.


One-To-One session with Vivek Hattangadi

A complimentary One to one session with Vivek Hattangadi to discuss any pending query related to program or any other career guidance. The timing will be as per the mutually agreed convenient time.

Timing

*New Batch Starting Soon For 4 Consecutive Sundays (total 4 sessions). Each session will be of 2 hours.

  • Case Study Discussion
    (Case studies will be sent three days prior)
  • Interactive Lecture 1
  • Interactive Lecture 2
  • Assignment Session
  • One-to-One Discussion
    (Time Slots to be allotted as per mutual convenient time)
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Who should attend

Anyone having minimum 2 years of experience in Pharma Brand Management/Marketing.

What Will You Learn

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You will learn about core brand management skill sets which are needed by Pharma Brand Managers. You will know about the how big brand ideas can be created in the building brands
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In this session, you will dissect promotional material from pharma companies to strengthen your own communication skills in pharma brand management. You will learn from some of the greatest copywriting on how to write copy both for the digital media and the print media. You will also learn about the art of storytelling.
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You will learn about phygital marketing and patient centric marketing. You will know about patient journey and how at every stage a positive patient experience can help in building strong brands.
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Case Study based presentations & assignment review.

Capacity Building

The participant will be able to build mega brands and pave the way to career progress.

What more you get for building on your strengths?

Courses worth Rs. 3498 /- Complementary

Crafting A Brand Plan (with case studies)
Crafting A Brand Plan (with case studies)Course worth Rs. 1499/- (Included in the package)
    Strategy and Strategy Execution – Can We Make Competition Irrelevant?
    Strategy and Strategy Execution – Can We Make Competition Irrelevant?Course worth Rs. 1999/- (Included in the package)

      This is what our learners say

      Brand Managers Self-Assessment

      You can download the self-assessment worksheet & do your self-assessment. After self-assessment, you can also share the worksheet to us at mail id: academy@pharmastate.com with mail title: Brand Manager Self-Assessment Worksheet. You can also connect to us for Brand Management Trainings. 

      Books Written by Vivek Hattangadi

      Know your coach

      Vivek Hattangadi

      Pharma Consultant, Trainer & Career Coach

      Vivek Hattangadi, a perpetual learner, carries with him a 46-year learning experience in the pharma industry both in sales management, brand management. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta. He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He went on to head the sales and marketing teams of two divisions of an Indian transnational pharma company.

      Vivek Hattangadi will soon be 71. Yet, even today, he actively works in the field along with the field staff of clients. Not just the places which can be reached by air, but also places like Vidisha, Jhunjhunu, Sikar, Kolhapur, Icchalkaranji, Cooch Behar and Jalpaiguri! He has also worked in the field outside India - in Dar-e-salaam, Dodoma, Dhaka, Savar and Ghazipur! He thus keeps himself abreast with the current times and understands the market realities both in the metro cities, the Tier-1, Tier-2 and Tier-3 towns. This also keeps him mentally and physically agile. And therefore, the tips he gives in his sessions is in sync with today’s market realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work! Through a couple of life-threatening and career-threatening situations he faced in the field, Vivek Hattangadi has developed mental toughness, a trait so necessary for those in the C-Suite. Vivek Hattangadi has authored six books on pharma branding, marketing and sales. He is a guest faculty in many pharma business schools.