H2H Marketing Mindset For 21st Century

Vivek Hattangadi

• The current state of marketing. The need to humanize
• To address this, build Firms of Endearment(FoEs). FoEs which will consolidate corporate branding
• H2H Mindset: The foundation of Human-to-Human Marketing.
• Patient centric approach in marketing is a natural outgrowth of H2H Mindset

Gauri Chaudhari

3 Pillars of H2H Marketing & Brand Management

• Pillar 1 - Design Thinking – This is not for designers alone; it is needed by brand managers for building power brands
• Pillar 2 - Service-Dominant Logic - needed by brand managers for building sustainable brands
• Pillar 3 - Digitalization - Using technology to leverage for good of humanity leading to better patient outcome
• H2H Brand Management