H2H Marketing
The Genesis of Human-to-Human Marketing Its application In pharma
H2H Marketing
The Genesis of Human-to-Human Marketing Its application In pharma
Welcome
"H2H Marketing: The Genesis of Human-to-Human Marketing" is a book, the idea of which has its origin in India, in Bangalore. In fact, this marketing model was called the Bangalore Model as it was developed on the Christ University campus, Bangalore.
Philip Kotler says that this model has a human-centred mindset, which should lead to human-centred marketing.
This syncs so well with the patient-centric approach in pharma marketing, which will be the future of pharma marketing even in India.
Please join the interesting discussion of this book which will be initiated by Waldemar Pfoertsch and Uwe Sponholz who have co-authored this book along with Philip Kotler.
Speakers
Why to attend this session?
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Show your pride in being part of the Philip Kotler's Birthday Celebrations by learning the new concept of Human-to-Human (H2H) Marketing. Share one of the following social media badges on Facebook, LinkedIn with the hashtag #H2HMarketing.
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Message for post at social media: I am attending & celebrating the Philip Kotler's Birthday Month on 30th May 2021 at 7:00 PM (IST). Join the event by registering here: https://bit.ly/h2hMarketing #H2HMarketing
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Participate, Learn & Win SurPrize Gifts!
Congratulations to the winners & Thanks to all 800+ participants!
Happy Birthday Wishes!
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