Executive MDP
Market Access, Pricing and Policy
In Pharmaceutical Industry
Participation confirmed from:
Organizers:
Supported by:
PharmaState Academy in collaboration with IIM Sirmaur brings to you 'An Interactive Program' on HEOR.
Program Description
The course is typically designed for professionals who are looking for necessary skills & knowledge to navigate the rapidly evolving pharmaceutical industry. The program focuses on market access, pricing, reimbursement & health policy in developing (India) and developed markets (EU, UK etc). The program will cover building access and pricing strategy, evidence generation plan, creating value proposition, health policy shaping & innovation in healthcare delivery which will help to build thought leadership in the healthcare industry.
Program Objectives
1. Market Access
Understand global and Indian market access landscapes, along with the key opportunities and challenges.
2. Explore Stakeholders
Identify and understand the key market access pillars and the roles of various stakeholders in the healthcare ecosystem.
3. Develop Strategies
Design effective strategies for both new product launches and existing brands by leveraging health-economic models and influencing policy.
4. Data Analytics
Utilize data analytics to strengthen access and reimbursement strategies for optimized outcomes.
Who Should Attend
- Healthcare Administrators
- Marketing & Brand Management
- Healthcare IT Professionals
- Healthcare Consultants
- Public Health Professionals
- Executives
- Government Officers &
Policy Professionals - Pharmaceutical Sales &
Account Management - Researchers in Health Care
- Faculty from academic institutions
Program Details
- 4 Days
- Starts on: 18th August 2025
- Ends on: 21st August 2025
- IIM Sirmaur Campus
- INR 60,000/- including taxes
*The program fee includes 5 days stay and food (breakfast, lunch, and dinner).
Course outline
Program Directors
Dr. Kiran Kumar Paidipati
Assistant Professor - Decision Sciences
IIM Sirmaur
Dr. Sanja Samirana Pattnayak
Associate Professor - Economics & Business Environment
IIM Sirmaur
Sheetal Kurdukar
General Manager - Marketing
Meyer Vitabiotics
Sheetal Kurdukar
General Manager - Marketing
Meyer Vitabiotics
Resource Persons
Ashis Mukherjee
VP & Global Head - Market Access and Pricing - Primary and Acute Care
MENARINI Group
Prashant Sharma
Director - Governmental Affairs
OPPI India
Dr. Minal Jain
Founder & Director
RxPremise Solutions Pvt. Ltd.
Dr. Manish Sarkhel
Assistant Professor - Operations & Supply Chain Management
IIM Sirmaur
BOOK SEAT
For Direct Payment Into the Company Account Use Below Mentioned Information:
Company: Pfrndz Infoconnect Pvt Ltd
Bank Address: ICICI Bank, Delhi SDA Branch
A/c type: Current
A/c Number: 182505000327
IFSC Code: ICIC0001825
GST Number: 09AAJCP4889Q1Z6
Swift Code: ICICINBBXXX (payments from outside India)
IBAN: 182505000327 (payments from outside India)
Help required?
If you are interested in attending the upcoming batch of the MDP Market Access & Pricing & Policy, contact us.
Our team will contact you with the detailed information & further payment process.
CONTACT US
for more details
DR. SWATI SINHA
swati.sinha@pharmastate.com
+91 70117 96683
PRANAV GUPTA
pranav@pharmastate.com
+91 88605 74501
or Email us at:
info@pharmastate.com
You must be logged in to post a comment.