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Master the Art of "Brand Differentiation" and Grow Faster Than Competitors!
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Masterclass on "The Art Of Brand Differentiation"
Learn how to set your brand apart with a unique identity and win brand prescribers.
26th March 2023 (Sunday)
10:00 AM - 11:30 AM (IST)
Masterclass on "The Art Of Brand Differentiation"
Learn how to set your brand apart with a unique identity and win brand prescribers.
26th March 2023 (Sunday)
10:00 AM - 11:30 AM (IST)
Who should attend?
- Anyone already in Pharma Marketing or aspiring to enter into pharma marketing.
- Students & Freshers can also join.
Why you should attend?
In today’s crowded pharma market with over 700 brands of say rabeprazole or 150 brands of vildagliptin and 100 of its twin sitagliptin, it’s crucial to differentiate your brand from competitors.
Or get lost in the noise of the leader brands.
Without a unique identity, your brand is a non-entity in the red ocean of the pharma market.
Doctors may opt to prescribe more recognizable options.
What will you learn?
Learn how to set your brand apart, and build an emotionally strong consistent message to attract and retain more and more prescribers.
Educator
The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities.
His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry.
Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta.
He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company.
Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh.
And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work!
Vivek Hattangadi has authored seven books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’
Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
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