Pharma Brand Promotional
Planning In Phygital World
Who should attend
Brand / Product Managers, Group Brand Managers, Executives, Marketing Managers, Business Unit Heads, Marketing Directors.
Why you should attend
Despite having the right brand message and content at times brands fail to achieve brand objectives. To achieve brand objectives, brands must reach the right number of audience at the right frequency through the right channel.
How can a brand manager create a promotional plan with right media strategy? How can one get higher ROIs on lower promotional spends? How to find out the exact reach and frequency number for your brand so that you neither over spend or underspend for a brand.
The session will answer some of these very critical questions.
What will you learn
- Setting media objective
- Calculating frequency number to which your brand would respond
- The Dos and Don’ts of promotional planning
E-certificates will be awarded to all the participants. The meeting id/details will be sent to your email one day before the event.
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