Abilene paradox, which is the tendency of people to go along with what they think the group Read More
Krulak's Law of Leadership, coined by retired General Charles C. Krulak, emphasizing the Read More
What are emotions – Why prescription decisions are guided by emotions and seldom by logic and rational?
The article emphasizes how 1. Emotions drive brand communication and prescription decisions, Read More
The article describes the cost and quality of branded and generic medicines in India compared Read More
This article elaborates on tangible and intangible brand assets, citing examples from various Read More
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