The Abilene Paradox and Pharma India
Abilene paradox, which is the tendency of people to go along with what they think the group Read More
Krulak’s Law of Leadership – Pharma Bangladesh, India and the Humble Medical Representative
Krulak's Law of Leadership, coined by retired General Charles C. Krulak, emphasizing the Read More
What are emotions – Why prescription decisions are guided by emotions and seldom by logic and rational?
The article emphasizes how 1. Emotions drive brand communication and prescription decisions, Read More
NMC Guidelines Is It Branded Vs. Generic Medicines or Branded & Generic Medicines?
The article describes the cost and quality of branded and generic medicines in India compared Read More
Your Silent Brand Ambassador – And You Don’t Know Him
This article elaborates on tangible and intangible brand assets, citing examples from various Read More
The Golden Circle: Why Brands Flourish?
This article discusses how the Golden Circle can be applied to branding and marketing. It Read More
September 27, 2023 | Pharma Scoop
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World Pharma Brand Managers Week – Thank you
Join WhatsApp Group Join the WhatsApp group for quick updates. Zoom link & other details Read More
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