Do you want to make your company a bionic organization – one that seamlessly links together the talents of digital and technology with humans, machines and AIs with humans, 

Today, the pharma customers and consumers, meaning patients and doctors, are accustomed to excellent customer experiences from e-commerce sites like Swiggy, Flipkart and Amazon. Should the patients in particular expect similar patient-experience from the pharmaceutical industry?

Is your company ready to accept the Silicon Valley leadership style – setting company goals, translating those goals into work to be done, deploying teams with the right capabilities, aligning the organization, and removing roadblocks?

How would you describe access to digital information within your organization?

Is your organization open to innovation for development of new solutions?

Do you think your organization is at a tipping point for phygital transformation?

Is there a fundamental shift in the business model by putting the patient in the forefront of all marketing activities?

Can you or your team quickly and easily locate the digital assets you need?

Patient-centricity, a natural outgrowth of H2H Mindset, and blending digital with phygital is inevitable in the 21st century. Is your organization ready for this change?

To survive, phygital marketing has to return to the core of creation of meaningful value propositions.

Push marketing oriented on the 4P marketing mix no longer fits into the realities of the phygital world.

Are your learning and developmental needs assessed phygitally in your organization?

Our firm recognises that interruption marketing is the enemy of any doctor trying to save time – So WhatsApp messages and e-mails without permission are  a NO-NO in your firm.

Do you top managers think that technology always serve to promote the development of creativity and not hamper it. 

Does your medico-marketing team consider DTX as a trustworthy and effective therapy option?

Is the supply-chain system in your organization totally automated? Or do you or your colleagues need to burn midnight oil at the C&F / distributor during the monthly / quarterly / annual sales closing?

Phygitalization is the principal driver for the main challenges in pharma marketing

For pharma brands, the need to cover the patients unmet needs and effectively partner with the stake holders in the in the healthcare system to deliver a similar patient-at-the-center experience is an enabler for differentiated service models 

H2H Marketing combines advances in design thinking, service-dominant logic approach, and the latest insights into digitalization

Bionic pharma companies will need to strengthen the human enablers. They need to have employees who are design thinkers and adept in technical skills. Are you preparing your people for this change?

Is you firm using “Behavioural targeting” strategy to that delivers digital ads to your doctors based on their online behavior

“Segment of One” leading to personalisation builds trust and loyalty

Patient-centricity is the most important implication of the digital age

Would you encourage your team to use DTX for ‘Segment-of-one’ segmentation?

Pharma companies which desire to become bionic, will need experts from outside pharma to become the technology enablers. Do you agree?

You are using professional social media sites for doctors (like Docquity, Docplexus) for your online marketing

As a patient-centric approach are you considering DTX to optimize patient engagement

Frequency of communication builds trust, and permission facilitates frequency

In today’s growth obsessed digital age, sustainability at all levels (individual, corporate, societal) is the big challenge you should meet

Has the work-from-home culture eroded human touch and bonding at work in your organization?

Are you contemplating a complete ban on sending emails and WhatsApp messages without doctors permission so as to avoid backlash from doctors who receive unsolicited communication?

Your firm is training the workforce in AI technologies and upgrading their skills to stay relevant in an AI-centric world.

Your firm uses online distribution and digital communication strategically to synchronize physical and digital message of purpose.

As a patient-centric approach have you considered delivering some traditional therapies at home convenience to lower the stigma associated with them?

The new work-from-home culture has blurred the division between work lives and family lives in your organization. 

Are you considering conducting some robust clinical trials, similar in safety and efficacy for your DTX?

While doing the STP of your brand, have your brand managers used “The Segment –of-One” to move away from the traditional broad segments like age and gender to super-duper-hyper personalization?

A pharma bionic company has to marshal its human potential and its technical capabilities for superior treatment outcome of the patient’s. That should be the central goal. Do you subscribe to this thought?

Do you subscribe to the point of view that: “Knowledge management is the key to differentiation in the phygital age”

Do your digital assets provide you or your organization unique value?

Does your organization drive product innovation and development through social listening?

AI will have a significant impact on the nature of jobs – it is likely to be ‘man and machine’, not ‘man versus machine’

Effective phygital marketing relies on empathy and service (PDX)

Is it true that digital transformation cannot be possible without organizational transformation?

Are your products available on e-commerce sites like PharmEasy or Tata-1mg?

Are the high-accuracy predictions from advanced analytics a reason for your marketing team to play it safe, or do they take it as a call to further innovate their messages.

DTx deliver evidence-based therapeutic interventions to patients that are driven by high quality software programs to prevent, manage, or treat a medical deliver evidence-based therapeutic interventions to patients that are driven by high quality software programs to prevent, manage, or treat a medical

To improve the health outcomes of patients, are you considering DTX as an option, in conjunction with your brands? 

The 21st century would need business approaches which are clearly different from those of the past. Is this true for your organization?

Now that you know that ‘Segment of one’ marketing or smart segmentation is now possible because of the rise of sophisticated data-driven you will influence your firm to will be investing in this.