Phygital Maturity Curve Quiz - PharmaState Academy

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Digital Marketing Quiz

1 / 40

I can send promotional e-mails to all my doctors without seeking permission.

a) Yes

b) No

2 / 40

Phygital native media are news media which started as news papers but now are also available online. Is it a true statement?

a) Yes

b) No

3 / 40

While it is true that Artificial Intelligence has the capabilities to enable hyper-personalization, can this be augmented through human intelligence?

a) Yes

b) No

4 / 40

Does E-detailing mean utilizing Tablets or iPads for detailing?

a) Yes

b) No

5 / 40

The ‘Segment-of-One’ is moving away from the traditional broad segments like age and gender to super-duper-hyper personalization. Do you agree?

a) Yes

b) No

6 / 40

Are you future-ready for a complete overhaul of your job from a medical representative / sales manager / brand manager to a knowledge worker?

a) Yes

b) No

7 / 40

Patient-centric approach in marketing does not help me in developing close relations with doctors.

a) True

b) False

8 / 40

Who is a digital native?

a) A person who is skilled in producing simple and easy programs, gaming software which even a kindergarten student can use and also is strong in digital analytics.

b) A person born or brought up during the age of digital technology and is familiar with computers, the internet, video games from a school-going age.

9 / 40

Business agility: It should be at the heart of any business as agile is a culture in itself. Do you agree with the statement?

a) Yes

b) No

10 / 40

Would you use DTx for ‘Segment-of-one’ segmentation?

a) Yes

b) No

11 / 40

Do you think that digitalization will replace our field workers in the pharma industry?

a) Yes

b) No

12 / 40

To pre-empt antagonizing a doctor, is reaching patients through the doctors the best option?

a) Yes

b) No

13 / 40

Which is a phygitally native pharma company?

a) A pharma company which uses Tablets, iPad’s, laptops, WhatsApp and e-mail to promote brands to doctors

b) A pharma company which uses the concept of technology to bridge the digital world with the physical world with the purpose of providing unique interactive experiences for the patients

14 / 40

Design thinking, service dominant logic and digitalization are the three pillars of H2H Marketing. Is it true?

a) Yes

b) No

15 / 40

H2H Marketing sees current developments of digitalization as an opportunity for redirecting the focus of marketing to a more stakeholder oriented concept. Is it true?

a) Yes

b) No

16 / 40

The Social aspect of the SoLoMo mindset is about the rising importance of social networks in the decision-making of the buyer.

a) True

b) False

17 / 40

Flipkart, Amazon and PharmEasy are digitally native brands. Do you agree?

a) Yes

b) No

18 / 40

Does Digital therapeutics complement traditional medicine in the treatment, management, and prevention of a wide range of chronic and mental health conditions?

a) Yes

b) No

19 / 40

Are you aware of any tools to assess your online CME’s or Clinical meetings organized by you or your superiors?

a) Yes

b) No

20 / 40

Are you aware of the term digital therapeutics (without Googling now)?

a) Yes

b) No

21 / 40

Do you subscribe to the statement: “With healthcare becoming digital, patients today are more empowered than ever before. As a result, digital health solutions have become the need of the hour to keep up with an increasing number of empowered patients participating in their own treatment decisions” ?

a) Yes

b) No

22 / 40

To truly have a high Digital Quotient, you should thoroughly know how to handle and be efficient in all AI and ML Tools like Cortana, Watson Assistant, Google AI and so on.

a) Yes

b) No

23 / 40

Although in various degrees, digitalization has reached every corner of the world. Where will put pharma marketers in digitalization adoption?

a) Innovators

b) Early Adopters

c) Early Majority

d) Late Majority

e) Laggards

24 / 40

Do you think Artificial Intelligence can replace human beings completely at work?

a) Yes

b) No

25 / 40

How do patients access a DTx product?

a) Prescription from a qualified healthcare provider

b) By accessing internet tools

26 / 40

As a Pharma Marketer, i discuss with my team and the F&D Team on new product development.

a) Yes

b) No

27 / 40

SoLoMo (social, local and mobile) is the convergence of collaborative, location-based and on-the-go technologies. Is it true?

a) Yes

b) No

28 / 40

Are DTx and digital medicines synonyms?

a) Yes

b) No

29 / 40

As a brand manager / sales manager / medical representative, do you use data analytics tools to analyse retail chemist audit data?

a) Yes

b) No

30 / 40

While it is true that digital marketing facilitates direct communication with patients, this can antagonise the doctor.

a) True

b) False

31 / 40

Digital transformation is one of the biggest trends, however 70 percent of the transformation initiatives do not deliver the desired impact.

a) True

b) False

32 / 40

Can Internet of Things be a useful tool for you in your patient-centric approach to enhance patient adherence to therapy?

a) Yes

b) No

33 / 40

Whether you are a brand manager, field sales manager or a medical representative, how good are you at analysing and utilizing data in the SFA tools to enhance in-clinic performance?

a) Extremely competent

b) Still learning

34 / 40

When my digital marketing team sends me social listening of a KOL, I immediately rush to the doctor to discuss the issue.

a) Yes

b) No

35 / 40

Digital marketing has become the best way to reach a wide audience in a cost-effective way. Do you agree?

a) Yes

b) No

36 / 40

The Local aspect of the SoLoMo mindset is about the traceability of the buyer through the Global Positioning System (GPS).

a) True

b) False

37 / 40

DTx engages end users in product development and usability processes.

a) True

b) False

38 / 40

The Mobile aspect of the SoLoMo mindset is about ‘the possibility [for the buyer] of instantly access all kinds of information’ directly from her mobile device.

a) True

b) False

39 / 40

WhatsApp promo messages are a very effective promo-tools for doctors. Do you agree?

a) Yes

b) No

40 / 40

Is DTx valuable in treating substance addiction?

a) Yes

b) No

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