Phygital Maturity Curve Assessment

Check your Phygital (Physical + Digital) Maturity Curve with this Quiz.

PharmaState Academy presents the unique, one-of-a-kind, a self-administered test to help you gauge your phygital maturity. This test has been developed with great diligence, referring some of the best books & contemporary experiences on the subject.


Total Questions: 40 | Time: 20 minutes

Of course, you may refer books on the subject or even Google for the answers. But this tactic will not give you the correct scores rather will mislead you.

For accurate and authentic scores, use Top of Mind & Honest responses.

0-24: You are at the Starting Stage – The Awareness Stage

25 – 32: You are at the Developing Stage – The Mobilization Stage – You are almost ready for a deep dive in Phygital Transformation

33-40: You are the Maturing Stage – All set for a deep dive in Phygital Transformation

After the assessment, In case, you want to learn more about Phygital Marketing & Sales In Pharma, Join the WhatsApp Group.


Time – 20 minutes

You reached the maximum time limit for this quiz.

Digital Marketing Quiz

1 / 40

Digital transformation is one of the biggest trends, however 70 percent of the transformation initiatives do not deliver the desired impact.

2 / 40

I can send promotional e-mails to all my doctors without seeking permission.

3 / 40

Although in various degrees, digitalization has reached every corner of the world. Where will put pharma marketers in digitalization adoption?

4 / 40

Whether you are a brand manager, field sales manager or a medical representative, how good are you at analysing and utilizing data in the SFA tools to enhance in-clinic performance?

5 / 40

Do you think Artificial Intelligence can replace human beings completely at work?

6 / 40

WhatsApp promo messages are a very effective promo-tools for doctors. Do you agree?

7 / 40

Do you subscribe to the statement: “With healthcare becoming digital, patients today are more empowered than ever before. As a result, digital health solutions have become the need of the hour to keep up with an increasing number of empowered patients participating in their own treatment decisions” ?

8 / 40

How do patients access a DTx product?

9 / 40

Which is a phygitally native pharma company?

10 / 40

Design thinking, service dominant logic and digitalization are the three pillars of H2H Marketing. Is it true?

11 / 40

Are you aware of the term digital therapeutics (without Googling now)?

12 / 40

H2H Marketing sees current developments of digitalization as an opportunity for redirecting the focus of marketing to a more stakeholder oriented concept. Is it true?

13 / 40

To truly have a high Digital Quotient, you should thoroughly know how to handle and be efficient in all AI and ML Tools like Cortana, Watson Assistant, Google AI and so on.

14 / 40

The Mobile aspect of the SoLoMo mindset is about ‘the possibility [for the buyer] of instantly access all kinds of information’ directly from her mobile device.

15 / 40

Does Digital therapeutics complement traditional medicine in the treatment, management, and prevention of a wide range of chronic and mental health conditions?

16 / 40

While it is true that Artificial Intelligence has the capabilities to enable hyper-personalization, can this be augmented through human intelligence?

17 / 40

As a Pharma Marketer, i discuss with my team and the F&D Team on new product development.

18 / 40

As a brand manager / sales manager / medical representative, do you use data analytics tools to analyse retail chemist audit data?

19 / 40

When my digital marketing team sends me social listening of a KOL, I immediately rush to the doctor to discuss the issue.

20 / 40

SoLoMo (social, local and mobile) is the convergence of collaborative, location-based and on-the-go technologies. Is it true?

21 / 40

Are you future-ready for a complete overhaul of your job from a medical representative / sales manager / brand manager to a knowledge worker?

22 / 40

The ‘Segment-of-One’ is moving away from the traditional broad segments like age and gender to super-duper-hyper personalization. Do you agree?  

23 / 40

The Social aspect of the SoLoMo mindset is about the rising importance of social networks in the decision-making of the buyer.

24 / 40

Digital marketing has become the best way to reach a wide audience in a cost-effective way. Do you agree?

25 / 40

The Local aspect of the SoLoMo mindset is about the traceability of the buyer through the Global Positioning System (GPS). 

26 / 40

Does E-detailing mean utilizing Tablets or iPads for detailing?

27 / 40

Do you think that digitalization will replace our field workers in the pharma industry?

28 / 40

Are you aware of any tools to assess your online CME’s or Clinical meetings organized by you or your superiors?

29 / 40

Who is a digital native?

30 / 40

Patient-centric approach in marketing does not help me in developing close relations with doctors.

31 / 40

Can Internet of Things be a useful tool for you in your patient-centric approach to enhance patient adherence to therapy?

32 / 40

DTx engages end users in product development and usability processes. 

33 / 40

Flipkart, Amazon and PharmEasy are digitally native brands. Do you agree? 

34 / 40

Would you use DTx for ‘Segment-of-one’ segmentation?

35 / 40

Phygital native media are news media which started as news papers but now are also available online. Is it a true statement?

36 / 40

Are DTx and digital medicines synonyms?

37 / 40

While it is true that digital marketing facilitates direct communication with patients, this can antagonise the doctor. 

38 / 40

To pre-empt antagonizing a doctor, is reaching patients through the doctors the best option?

39 / 40

Business agility: It should be at the heart of any business as agile is a culture in itself. Do you agree with the statement?

40 / 40

Is DTx valuable in treating substance addiction?

Your score is


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