Prescription Data Analysis The Core Of A Brand Managers Brand Plan
Learn the science & art of prescription analysis.
Program duration
3 Sessions. 2 hours per session (Customizable)
Date: To be announced
INR: To be announced
Understanding STP is the initial step in the analysis of data
STEP 1
STP is important because it helps a brand manager focus on creating precise market segments and positioning of their brand and match the needs, wants and expectations of their segmented doctors
STEP 2
Continuous Prescription Research helps a pharma company to monitor its strategic marketing progress.
STEP 3
The data analytics is based on continuous market research of live prescriptions
STEP 4
Health of a brand or a pharma company is directly proportionate to the prescription flow
Program Includes
Basics of STP
In this session, understand the basics of Segmentation, Targeting & Positioning as that is a mandate for creating a brand plan.
Understanding Prescription Data
This session will take you through actual analysis of prescription data & make you understand the in-depth nuances of prescription data analysis.
Hands-on Workshop on Prescription Data
Apply the learnings of previous sessions & understand practical aspects by doing hands-on on the available data. The purpose is to make it a transformative learning.
Complimentary: Courses worth Rs. 3498/-
Complimentary:
Courses worth Rs. 3498/-
Crafting A Brand Plan (with case studies)Course worth Rs. 1499/- (Included in the package)
Situational Analysis - The Core Of A Brand PlanCourse worth Rs. 1999/- (Included in the package)
Know your coaches
For Any Question email or text us on
Email: academy@pharmastate.com
WhatsApp No: +91-8587874143
