Prescription Data Analysis - The Core Of A Brand Managers Brand Plan
Understanding STP is the initial step in the analysis of data
STP is important because it helps a brand manager focus on creating precise market segments and positioning of their brand and match the needs, wants and expectations of their segmented doctors
Continuous Prescription Research helps a pharma company to monitor its strategic marketing progress.
The data analytics is based on continuous market research of live prescriptions
Health of a brand or a pharma company is directly proportionate to the prescription flow
Basics of STP
In this session, understand the basics of Segmentation, Targeting & Positioning as that is a mandate for creating a brand plan.
Understanding Prescription Data
This session will take you through actual analysis of prescription data & make you understand the in-depth nuances of prescription data analysis.
Hands-on Workshop on Prescription Data
Apply the learnings of previous sessions & understand practical aspects by doing hands-on on the available data. The purpose is to make it a transformative learning.
Courses worth Rs. 3498/- Complementary
3 Sessions. 2 hours per session (Customizable)