Description
Learning Outcomes
- Know the terms for corporate and individual mindset.
- Can differentiate corporate and individual mindset.
- Understand the value of H2H Mindset for the leadership of a pharma corporation.
Preparation
- Participants will receive an Executive Summary about H2H Mindset with critical questions
Content
- Corporate and Individual Mindset as prerequisite of an implementation of H2H Marketing.
- Value Proposition of H2H Mindset.
- Pharma specific adaptation of H2H Mindset.
- Discussion / Q&A
- Next Steps (H2H Mindset Check / Corporate Mindset Formalization / Selection of Transformation Projects)
Didactics
- Presentation / Discussion / Q&A
