Description
Learning Outcomes
- Know the foundational concepts to understand the H2H Canvas.
- Understand how the H2H Marketing Process serves the Business Model of a corporation.
Preparation
- Enough sleep, water, readings of the concepts.
Content
- Business Model Canvas
- Value Proposition Canvas
- Co-Creation of Value in H2H Marketing
- BREAK
- Concept of the Core Competence
- CompetenceDominant Logic in H2H Marketing
- St Galler Business Model Navigator for Business Logics
- H2H Business Model Canvas
- BREAK
- Business Model Generation/Adaptation with the H2H Marketing Process
- Discussion / Q&A
- Next Steps
Didactics
- Presentation / Discussion / Q&A
