Description
Hi, I am Zena D’souza – the educator for this workshop & I am sure all of us are eager to make rock-solid brand plans – plans that are not only robust but also simple and easily implementable.
However you will agree that this is easier said than done – it takes months of hard work, sweat, and sometimes even tears to create a functional brand plan.
This process can be made faster and easier if the Life Space Model commonly called the brand diamond is ready. Believe me, making of the Brand Diamond is not an easy task either but if done right can really help the marketer understand 2 vital things – Brand Identity and Brand Benefits. Basically, it answers 2 questions – what my brand is? What does my brand do?
So here’s a workshop on Making the Brand Diamond
This activity-based session will last for 2 hours.
Why should you attend?
This workshop will take you through every aspect of the brand diamond along with pharma examples. Aspects like ‘category semantics’ and ‘Emotional Insights’ will be covered in detail. Also, the use of every aspect of the Brand Diamond in the promotional plan will be highlighted.
Who should attend?
Anyone already in Pharma Marketing or aspiring to enter into pharma marketing will benefit the most.
Mode of Delivery
Online via Zoom Live Platform
Fees
Rs. 199/- only (Including 18% GST) for Indian Learners.
$3 for outside India Learners.
Educator:
Zena D’souza
Organizer
PharmaState Academy
