Akash and Badal are two Area Managers of a fictious company Moon Pharmaceuticals.
Moon Pharma has recently introduced Brandex (ramiprazole), a novel and a premium PPI. PPIs according to prescription audit are prescribed by orthopaedic surgeons, GPs and gynecologists in acid peptic disorders and gastro-enterologists in GERD and erosive esophagitis.
The strategy of Moon Pharma is to make Brandex the most frequently prescribed PPI by the KOL gastroenterologists and other gastroenterologists.
Akash has a top-class product knowledge on Brandex. In Year 1, his Area is always 175 per cent month after month of the target on Brandex. The Area under Akash gets over 90 per cent prescriptions from GPs, orthopedic surgeons and gynecologists.
Move to next