Segmentation, Targeting and Positioning
STP Workshop (For Individuals)
3 Sessions of 1 hrs each interspersed with case studies and intense interactions.
What is STP
STP is the initial step in brand building. STP stands for Segmentation, Targeting, and Positioning.
Philip Kotler Suggests
Teaching Methodology Is Highly Interactive In This Workshop The Transformative Learnings will be provided through case studies rather than a monologue.
Learn how to segment products not only the traditional way but also phygitally.
And then move on to selecting the correct target market.
Then you move on how to position the product in the minds of the customers.
Once a strategy is crafted, it is imperative to get it executed.
Benefits Of STP
It helps brand managers to prioritize propositions and then develop and deliver relevant messages to different audiences.
Through phygital, you can even customize and personalize messages. The recipient can get the feeling: “This message was specifically designed for me!”
This module works best for an organization when the entire brand management team and the senior sales management team participate together. Just having the brand management team alone will not be fruitful for the organization.
If you require more information before you join, please contact us through Email: firstname.lastname@example.org or WhatsApp message or Call: +91-8587874143