Selling Skills Masterclass for Pharma Marketing Professionals
Program Details
Batch constitutes 20 candidates.
Learn from the expert
Why should pharma marketing professionals learn selling skills?
Pharma marketing professionals prepare the plans & strategy for the pharma field force. To create a strategy which has maximum chances of success, pharma marketing managers should be well versed with the various nuances of pharma selling. This is never a choice but a mandate!

Transformative Learning
This Masterclass is specially designed to provide transformative learning which results in direct applications of these learnings in work behaviour.
1. What are the rules of professionalism in Pharma Marketing?
It’s all about the patient, you are in marketing and sales and you must be competent. What are the standards of professional behavior in Pharma Marketing?
2. Effective in-clinic and on-line interaction
Selling skills are like “muscles”. They give strength to professionals. Just as you tone up your muscles, you exercise every day, you need to hone selling skills on a regular basis for effective in-clinic and on-line interaction.
3. Art of asking the right questions at the right time
Encouraging interactive communication in a way that elicits questions from the HCPs. They need to learn the art of asking the right questions at the right time. The skill is to make the HCP do the talking and you understand the situation or problem of the patient for you to offer a solution.
4. Curiosity skills
Encouraging interactive communication in a way that elicits questions from the HCPs. They need to learn the art of asking the right questions at the right time. The skill is to make the HCP do the talking and you understand the situation or problem of the patient for you to offer a solution.
5. Develop probing and listening skills
This will help them understand what the doctors want. Objections from HCPs are opportunities.
The SLUSA technique helps to handle all kinds of objections be it Relevant, Irrelevant, Subjective or Silent.
6. Emotional intelligence
Emotional intelligence with special emphasis on empathy and developing social skills.
This helps in finding out the need, preference, behavior, and problems of the doctor keeping the patient in mind.
This also develops Relationship Skills.
7. Developing an online personality
Developing an online personality is the need of the new normal. This includes tone of the voice, body language, gestures and etiquettes during Virtual Meetings. Differentiating yourself is the key. Hone your Skills regarding the communication needed for WhatsApp messages, and e-mails.
8. Story telling skills
How can we detail covering the salient points and connect the Features to Advantages and Benefits. You need to keep updating your Product Knowledge for this.
9. Closing the call for commitment
A Sales call is successful only if it results in Prescriptions or an Order. Close for commitment on every call.
10. Market Intelligence
Develop the skills in retailing and gather specific market information and intelligence.
Program Fees
For any further Query you can connect us through our WhatsApp Support No. for WhatsApp or Call: +91-8587874143 & Email: academy@pharmastate.com
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