Selling Skills Masterclass for Pharma Marketing Professionals

Pharma marketing professionals prepare the plans & strategy for the pharma field force. To create a strategy which has maximum chances of success, pharma marketing managers should be well versed with the various nuances of pharma selling. This is never a choice but a mandate!

It’s all about the patient, you are in marketing and sales and you must be competent. What are the standards of professional behavior in Pharma Marketing?

Selling skills are like “muscles”. They give strength to professionals. Just as you tone up your muscles, you exercise every day, you need to hone selling skills on a regular basis for effective in-clinic and on-line interaction.

Encouraging interactive communication in a way that elicits questions from the HCPs. They need to learn the art of asking the right questions at the right time. The skill is to make the HCP do the talking and you understand the situation or problem of the patient for you to offer a solution.

Encouraging interactive communication in a way that elicits questions from the HCPs. They need to learn the art of asking the right questions at the right time. The skill is to make the HCP do the talking and you understand the situation or problem of the patient for you to offer a solution.

This will help them understand what the doctors want. Objections from HCPs are opportunities.
The SLUSA technique helps to handle all kinds of objections be it Relevant, Irrelevant, Subjective or Silent.

Emotional intelligence with special emphasis on empathy and developing social skills.
This helps in finding out the need, preference, behavior, and problems of the doctor keeping the patient in mind.
This also develops Relationship Skills.

Developing an online personality is the need of the new normal. This includes tone of the voice, body language, gestures and etiquettes during Virtual Meetings. Differentiating yourself is the key. Hone your Skills regarding the communication needed for WhatsApp messages, and e-mails.

How can we detail covering the salient points and connect the Features to Advantages and Benefits. You need to keep updating your Product Knowledge for this.

A Sales call is successful only if it results in Prescriptions or an Order. Close for commitment on every call.

Develop the skills in retailing and gather specific market information and intelligence.