5 Essentials to Kick-start a Brand
All the five steps are very important. Many of these steps can be carried out simultaneously. Once you are ready with these five essentials, you are o…
Tag: Brand Management
Have You Undertaken a Journey Inside a Doctors’ Mind?
Written By: Vivek Hattangadi My wife Veena is very fond of Kesar mangoes. This is variety of mangoes from Saurashtra, which is always her favorite and…
Brand Diamond Workshop
In this session you will learn how to create a Brand Diamond before creating the Brand Plan.
The Right Way And The Wrong Way To Write A Brand Plan
Written by: Vivek Hattangadi Current paradigms must be continuously challenged by the emerging marketing models. If you continue to use the marketing models of the past,…
Discover the Power of One in Pharma Marketing
Case Study Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But…
Personalize Brand Communication – Become the Darling Brand!
Dr. Sana Shakir is a consulting endocrinologist and a KOL. A lot of medical reps from various companies try to reach her. But she avoids…
Responsibilities and Accountability at Various Levels of Pharma Brand Management Teams
Preamble The classical structure of the hierarchy is a tried and tested method of running a business. Although today many companies are moving towards flat…
Pharma Brand Managers Aptitude Test
Pharma Brand Managers Aptitude Test This quiz is for pharma marketing & sales professionals to assess their Pharma Brand Management orientation. To top the quiz…
Pharma Brand Manager – A lucrative career choice
The job of a Brand Manager within the Pharmaceutical sector is to drive more sales and improve the company’s market shares. These professionals keep a…
The Surprising Truths for the 21st Century Branding | 3 Common Myths in Pharma Branding Busted
As a pharma brand manager, you are constantly bombarded with best practices for branding. To help you find truth in the chaos, here are 3…
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