Go-To-Patient Strategy- 2033
Written By: Vivek Hattangadi What is Go-To-Patient Strategy – 2033? Preamble Let us all face the reality! As patients become more informed, more AI savvy, digitally…
Tag: Pharma Brand
The Neuroscience Behind a Seductive Copy for a Pharma Brand
Written By: Vivek Hattangadi Summer is here. And who wouldn’t like to have ‘Cool Nimbu Sharbat’ when you are walking down the streets of Ahmedabad where…
The Nine Things To Build a Robust Pharma Brand
Pharma brand building is a complex process. Success depends on the brand manager’s ability to explore fresh avenues and sustain the competitive advantages of…
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