World Pharma Brand Managers Day 2022

Theme: H2H Marketing & Phygital Transformation

Block the dates: 2nd & 3rd Jan, 2022

“World Pharma Brand Managers Day” is to perpetuate the memory of Late Prof. Chitta Mitra, formerly professor at IIM-Kolkata and Chairman of C Marc. Late Prof. Chitta Mitra is acknowledged as the Father of Pharma Brand Management in India. He left for heavenly abode on 3rd January 2012.

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Learn from the top experts in the pharma industry

In this changing world the ways of doing business are changing. The older & conventional ways may not work efficiently. H2H Marketing & Phygital Transformation are going to be the business drivers across industries.

Experts from the industry are going to share the experience & expertise in this domain.

Brand Managers Day - 2nd Jan 2022


Inauguration & Setting The Tone

Dr. Swati Sinha


Vivek Hattangadi

Setting the tone

Prof. Philip Kotler

H2H Marketing (Power Talk) Confirmation Pending

Dr. Manthan Janodia

Inaugural Address

Chinmay Mitra

Keynote Address


Session 1 - Panel Discussion
"Digital Transformation – Where are we and where do we intend to go in the next five years"

Session 2
"Going Phygital Alongwith H2H Marketing"

Bhavesh Vyas


Salil Kallianpur

Framework for Digital Transformation in South, Southeast and Middle East Asia

Deep Bhandari

Paradigm Shift in Marketing: Great Customer Experience in Digital Era Creates Great Business Value

Dr. Suniel Deshpande

Pharma marketing enigma - physical, digital or phygital

Satya Mahesh K

Winning in the VUCA Age through Digital Transformation


Shankar Dass

Learning to reinvent for tomorrow via H2H Marketing



Lunch Break

Competition results - SWOT - AP Analysis for India & Bangladesh

Session 3 - Panel Discussion
"Patient-centric Approach in Pharma Marketing – Will it be the Marketing Model for the 21st Century?"

Session 4
"Going Phygital Alongwith H2H Marketing"

Prof. Waldemar Pfoertsch

H2H Mindset

Uwe Sponholz

3 Pillars Of H2H Marketing

Sourabh Das

Phygital Maturity Curve

Bhavesh Vyas

Digital Therapeutics

Vivek Hattangadi



Brand Managers Day - 3rd Jan 2022


10:00 AM
Dr. Manthan Janodia


10:30 AM
Prof. Waldemar Pfoertsch

Keynote Address

11:00 AM
Faculty of Manipal Academy Of Higher Education

Panel Discussion

12:00 PM
Dr. Suniel Deshpande

H2H Brand Management

12:20 PM
Dr. Sandeep Narula

Lessons in change management in the phygital age


12:40 PM
Prof. Ulhas Karkhanis

The Digital Data Deluge – Boon or Bane



01:00 PM
Dr. Rajesh Nadiminti

Next generation talent for phygitalization




01:20 PM
Lunch Break





01:45 PM
Students Panel Discussion


AI Powers the Forward March of Digital Transformation in the pharma industry.

Panelists: Avanti Mhatre, Nishta Vivek Agarwal, Khyati Lakhani and MAHE.

02:45 PM
Dr. Seema Mehta




03:00 PM
Dr. Suniel Deshpande





Feedback from last year participants...

60 %
5 Star Reviews
15 %
4 Star Reviews
1 %
3 Star Reviews

Contact Us

If you have any questions about the event, please send us a message and we will reply at the earliest.


WhatsApp: +91-8587874143 / 7011796683

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