World Pharma Brand Managers Day 2022

Theme: H2H Marketing & Phygital Transformation

Block the dates: 2nd & 3rd Jan, 2022

“World Pharma Brand Managers Day” is to perpetuate the memory of Late Prof. Chitta Mitra, formerly professor at IIM-Kolkata and Chairman of C Marc. Late Prof. Chitta Mitra is acknowledged as the Father of Pharma Brand Management in India. He left for heavenly abode on 3rd January 2012.

SWOT-AP Analysis Competition

Result Announced
Win Prizes

Learn from the top experts in the pharma industry

In this changing world the ways of doing business are changing. The older & conventional ways may not work efficiently. H2H Marketing & Phygital Transformation are going to be the business drivers across industries.

Experts from the industry are going to share the experience & expertise in this domain.

Brand Managers Day - 2nd Jan 2022

(All timings mentioned in IST which is GMT+5:30 hrs)

Inauguration & Setting The Tone
(10:00 AM - 10:45 AM)

Dr. Swati Sinha, Co-founder & CEO - PharmaState Academy


Vivek Hattangadi, Chief Mentor - PharmaState Academy

Setting the tone

Dr. Manthan Janodia, Professor and Head, Department of Pharmacy Management, MCOPS - MAHE

Inaugural Address

Chinmay Mitra, MD - C MARC

Keynote Address


Bhavesh Vyas, Director Medicomarketing - Fitterfly

Tribute to Prof. Tarun Gupta


Session 1 - Panel Discussion (One)
10:45 AM - 12:00 PM
"Digital Transformation – Where are we and where do we intend to go in the next five years"

Session 1 - Panel Discussion (Two)
12:00 PM - 01:00 PM
"Brand Building In FMCG & Pharma : Similarities and Differences"

Session 2
1:00 PM - 2:30 PM
"Going Phygital Along with H2H Marketing"

Salil Kallianpur, Founder & MD - ARKS Knowledge Consulting Pvt Ltd

Framework for Digital Transformation in South, Southeast and Middle East Asia

Deep Bhandari, Executive Coach & Consultant

Paradigm Shift in Marketing: Great Customer Experience in Digital Era Creates Great Business Value

Satya Mahesh K, Director - Head Business Excellence, Emcure Pharmaceuticals Ltd

Winning in the VUCA Age through Digital Transformation


Sankar Dass, CEO - Curatio Healthcare (I) Pvt Ltd

Learning to reinvent for tomorrow via H2H Marketing



Lunch Break
2:30 PM - 3:00 PM

Session 3 - Panel Discussion
3:00 PM - 4:30 PM
"Patient-centric Approach in Pharma Marketing – Will it be the Marketing Model for the 21st Century?"

Session 4
4:30 PM - 5:30 PM
"Going Phygital Alongwith H2H Marketing"

Bhavesh Vyas, Director Medicomarketing - Fitterfly

Digital Therapeutics

Sourav Das, Chief Executive Officer - MyRx

Phygital Maturity Curve

Vivek Hattangadi, Chief Mentor - PharmaState



Competition results - SWOT - AP Analysis for India & Bangladesh

Judges Panel For SWOT - AP Analysis Competition

Winner Entries

Rank 1
Bhadraj R
Rank 2
Pooja Swaminathan
Rank 1
Benazir Ahmed Siddque
Rank 2
Ashiq Mahmud Islam
Meet The Winners

Brand Managers Day - 3rd Jan 2022

(All timings mentioned in IST which is GMT+5:30 hrs)


10:00 AM
Dr. Manthan Janodia, Professor and Head, Department of Pharmacy Management, MCOPS - MAHE


10:20 AM
Faculty of Manipal Academy Of Higher Education

Panel Discussion on: Digital Transformation in Pharmaceutical Industry

Dr. Manthan Janodia, Dr. D Sreedhar, Dr. Pradeep M Muragundi & Dr. Bhavana B Bhat

11:30 PM
Prof. Ulhas Karkhanis, Associate Dean - IES Management College & Research Centre

The Digital Data Deluge – Boon or Bane



12:00 PM
Dr. Seema Mehta, Associate Professor - IIHMR University

Phygital Customer Experience



12:30 AM
Dr. Sandeep Narula, Director - Pharma Tech. Management (SPP - SPTM, NMIMS University)

Lessons in change management in the phygital age


01:00 PM
Dr. Rajesh Nadiminti, Assistant Prof. NIPER, Ahmedabad

Next generation talent for phygitalization




01:30 PM - 2:30 PM
Students Panel Discussion


AI Powers the Forward March of Digital Transformation in the pharma industry.

Panelists: Nishtha Vivek Agarwal, Simone Mendonca,  Vaishnavi Dhara, Khyati Lakhani

02:30 PM
Lunch Break





02:45 PM
Prof. Waldemar Pfoertsch, Senior Marketing Professor, CIIM

Keynote Address

03:15 PM
Vivek Hattangadi, Chief Mentor - PharmaState




Prof. Chitta Mitra Oath

Vote of Thanks

Feedback from last year participants...

60 %
5 Star Reviews
15 %
4 Star Reviews
1 %
3 Star Reviews

Contact Us

If you have any questions about the event, please send us a message and we will reply at the earliest.


WhatsApp: +91-8587874143 / 7011796683

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