World Pharma Brand Managers Day 2022

Theme: H2H Marketing & Phygital Transformation

Block the dates: 2nd & 3rd Jan, 2022

“World Pharma Brand Managers Day” is to perpetuate the memory of Late Prof. Chitta Mitra, formerly professor at IIM-Kolkata and Chairman of C Marc. Late Prof. Chitta Mitra is acknowledged as the Father of Pharma Brand Management in India. He left for heavenly abode on 3rd January 2012.

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Learn from the top experts in the pharma industry

In this changing world the ways of doing business are changing. The older & conventional ways may not work efficiently. H2H Marketing & Phygital Transformation are going to be the business drivers across industries.

Experts from the industry are going to share the experience & expertise in this domain.

Brand Managers Day - 2nd Jan 2022

Schedule

Inauguration & Setting The Tone

Dr. Swati Sinha

Welcome

Vivek Hattangadi

Setting the tone

Prof. Philip Kotler

H2H Marketing (Power Talk) Confirmation Pending

Dr. Manthan Janodia

Inaugural Address

Chinmay Mitra

Keynote Address

 

Session 1 - Panel Discussion
"Digital Transformation – Where are we and where do we intend to go in the next five years"

Session 2
"Going Phygital Alongwith H2H Marketing"

Bhavesh Vyas

Moderator

Salil Kallianpur

Framework for Digital Transformation in South, Southeast and Middle East Asia

Deep Bhandari

Paradigm Shift in Marketing: Great Customer Experience in Digital Era Creates Great Business Value

Dr. Suniel Deshpande

Pharma marketing enigma - physical, digital or phygital

Satya Mahesh K

Winning in the VUCA Age through Digital Transformation

 

Shankar Dass

Learning to reinvent for tomorrow via H2H Marketing

 

 

Lunch Break

Competition results - SWOT - AP Analysis for India & Bangladesh

Session 3 - Panel Discussion
"Patient-centric Approach in Pharma Marketing – Will it be the Marketing Model for the 21st Century?"

Session 4
"Going Phygital Alongwith H2H Marketing"

Prof. Waldemar Pfoertsch

H2H Mindset

Uwe Sponholz

3 Pillars Of H2H Marketing

Sourabh Das

Phygital Maturity Curve

Bhavesh Vyas

Digital Therapeutics

Vivek Hattangadi

Valediction

 

Brand Managers Day - 3rd Jan 2022

Schedule

10:00 AM
Dr. Manthan Janodia

Inauguration

10:30 AM
Prof. Waldemar Pfoertsch

Keynote Address

11:00 AM
Faculty of Manipal Academy Of Higher Education

Panel Discussion

12:00 PM
Dr. Suniel Deshpande

H2H Brand Management

12:20 PM
Dr. Sandeep Narula

Lessons in change management in the phygital age

 

12:40 PM
Prof. Ulhas Karkhanis

The Digital Data Deluge – Boon or Bane

 

 

01:00 PM
Dr. Rajesh Nadiminti

Next generation talent for phygitalization

 

 

 

01:20 PM
Lunch Break

 

 

 

 

01:45 PM
Students Panel Discussion

 

AI Powers the Forward March of Digital Transformation in the pharma industry.

Panelists: Avanti Mhatre, Nishta Vivek Agarwal, Khyati Lakhani and MAHE.

02:45 PM
Dr. Seema Mehta

 

 

 

03:00 PM
Dr. Suniel Deshpande

 

Valediction

 

 

Feedback from last year participants...

60 %
5 Star Reviews
15 %
4 Star Reviews
1 %
3 Star Reviews

Contact Us

If you have any questions about the event, please send us a message and we will reply at the earliest.

Email: academy@pharmastate.com

WhatsApp: +91-8587874143 / 7011796683

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