“World Pharma Brand Managers Day” is to perpetuate the memory of Late Prof. Chitta Mitra, formerly professor at IIM-Kolkata and Chairman of C Marc. Late Prof. Chitta Mitra is acknowledged as the Father of Pharma Brand Management in India. He left for heavenly abode on 3rd January 2012.
Brand Managers Day - 3rd Jan, 2021
E- Colloquium: Strategy to Strategy Execution
1. Data Driven Marketing - Creating Brands that Last.
2. Case Studies: How eight great pharma brands were built from the mid of the 20th Century (Becosules) to the 21st Century (Januvia / Janumet)
Dr. Sanjoy Mitra
Dr. Sandeep Bhattacharya
Kanwaljeet Singh Chopra
Dr. Swati Sinha
Pre-Brand Managers Day - 2nd Jan, 2021
For students of Pharmaceutical Management Colleges in India and Bangladesh and those who have passed out in June 2020 & pharma brand management enthusiasts.
What the pharma industry expects from pharma management students and the skills they need to acquire
Speakers: 3 Senior Professionals from the pharma industry