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Day - 2 Sessions

3rd Jan, 2021 11:00 am onwards

The Event is over. But you can still watch the complete event by enrolling it as a course. Once enrolled, you will have access to this course for Life-time. You will also get the certificate after course completion.

Day - 1 Sessions

2nd Jan, 2021 11:00 am onwards.

The Event is over. But you can still watch the complete event by enrolling it as a course. Once enrolled, you will have access to this course for Life-time. You will also get the certificate after course completion.

“World Pharma Brand Managers Day” is to perpetuate the memory of Late Prof. Chitta Mitra, formerly professor at IIM-Kolkata and Chairman of C Marc. Late Prof. Chitta Mitra is acknowledged as the Father of Pharma Brand Management in India. He left for heavenly abode on 3rd January 2012.

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Brand Managers Day

3rd Jan, 2021

E- Colloquium: Strategy to Strategy Execution

1. Data Driven Marketing - Creating Brands that Last.2. Case Studies: How eight great pharma brands were built from the mid of the 20th Century (Becosules) to the 21st Century (Januvia / Janumet)
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Dr. Sanjoy Mitra

Inauguration
11:00 am

Dr. Sandeep Bhattacharya

Keynote Address: “Data Driven Marketing - Creating Brands that Last
11:10 am

Ashis Mukherjee

Strategy to Strategy Execution: A Case Study of how a mega-brand was strategized and how the strategy was executed
11:35 am

Amlesh Ranjan

Can powerful brands be launched using science and evidence-based marketing?
12:00 pm

Bhaskar Chakravorti

Strategy Execution: Becosules
12:20 pm

T. Narayanan

Strategy Execution: Metrogyl
12:40 pm

Pramod Rajput

Strategy Execution: Aciloc
01:00 pm

Kanwaljit Singh Chopra

Strategy Execution: Revital
01:20 pm

Pankaj Srivastava

Strategy Execution: Lantus
01:40 pm

Bhavesh Vyas

Strategy Execution: Januvia /Janumet
02:00 pm

Dr. Swati Sinha

What KOLs/DOLs have to say
02:20 pm

Dr. Suneil Deshpande

Valediction & Winners Announcement For Golden Pharma Brand Contest
02:35 pm

Vivek Hattangadi

Valediction
02:50 pm

Pre-Brand Managers Day

2nd Jan, 2021

For students of Pharmaceutical Management Colleges in India and Bangladesh and those who have passed out in June 2020 & pharma brand management enthusiasts.

Session 1

What the pharma industry expects from pharma management students and the skills they need to acquire
Speakers: Five speakers from the academia and one from the industry
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Prof (Dr.) N. Ravichandran

Jamia Hamdard, New Delhi

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Prof (Dr.) Shibu John

Jamia Hamdard, New Delhi

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Dr. P. S. Raychaudhuri

Jamia Hamdard, New Delhi

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Mr. Ubada Aqeel

Jamia Hamdard, New Delhi

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Dr. Suneil Deshpande

SIESCOMS, Mumbai

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Dr. Sandeep Bhattacharya

Pharma Industry Expert

Session 2: What students say about their career in pharma

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Golden Brand Plan ContestResult Announced

Who Participated: Anyone below the level of Marketing Manager (Pharma Brand Executives/Managers, Group Product Managers, Pharma Sales Professionals). Winners were announced at World Pharma Brand Managers Day on 3rd Jan, 2021.

Meet The Judges For - Golden Brand Plan Contest

Winners - Golden Brand Plan Contest

View The Brand Plans That Won This Year

1st Prize: Bhadraj R

Brand Plan Name: Canoshield. View Now

2nd Prize: Benazir Ahmed Siddique
2nd Prize: Balakrishna R B
2nd Prize: Sachin Shamrao Kathare
Merit Certificate: Neelam Seervi
Merit Certificate: Mayur Shinde

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