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“World Pharma Brand Managers Day” is to perpetuate the memory of Late Prof. Chitta Mitra, formerly professor at IIM-Kolkata and Chairman of C Marc. Late Prof. Chitta Mitra is acknowledged as the Father of Pharma Brand Management in India. He left for heavenly abode on 3rd January 2012.

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Brand Managers Day - 3rd Jan, 2021

E- Colloquium: Strategy to Strategy Execution

1. Data Driven Marketing - Creating Brands that Last.

2. Case Studies: How eight great pharma brands were built from the mid of the 20th Century (Becosules) to the 21st Century (Januvia / Janumet)

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Dr. Sanjoy Mitra

Inauguration
11:00 am

Dr. Sandeep Bhattacharya

Keynote Address: “Data Driven Marketing - Creating Brands that Last
11:10 am

Ashis Mukherjee

Strategy to Strategy Execution: A Case Study of how a mega-brand was strategized and how the strategy was executed
11:35 am

Amlesh Ranjan

Can powerful brands be launched using science and evidence-based marketing?
12:00 pm

Bhaskar Chakravorti

Strategy Execution: Becosules
12:20 pm

T. Narayanan

Strategy Execution: Metrogyl
12:40 pm

Pramod Rajput

Strategy Execution: Aciloc
01:00 pm

Kanwaljeet Singh Chopra

Strategy Execution: Revital
01:20 pm

Pankaj Srivastava

Strategy Execution: Lantus
01:40 pm

Bhavesh Vyas

Strategy Execution: Januvia /Janumet
02:00 pm

Dr. Swati Sinha

What KOLs/DOLs have to say
02:20 pm

Vivek Hattangadi

Valediction
02:35 pm

Pre-Brand Managers Day - 2nd Jan, 2021

For students of Pharmaceutical Management Colleges in India and Bangladesh and those who have passed out in June 2020 & pharma brand management enthusiasts.

Session 1

What the pharma industry expects from pharma management students and the skills they need to acquire

Speakers: 3 Senior Professionals from the pharma industry

Session 2: What students say about their career in pharma

The registration is Free!

Register with the Register now button or Scan the QR code

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