Masterclass on Building Robust Pharma Brands
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LevelIntermediate
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Total Enrolled5
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Duration1 hour 40 minutes
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Enrollment validityEnrollment validity: 30 days
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CertificateCertificate of completion
Description
Unleash the Power of Robust Brands with this Masterclass
Uncover the secrets behind brands that consistently achieve milestones, positively impact society, and dominate their markets. This course description removes the mystery from building robust brands. Forget about luck or chance. Learn the methodical plan used by countless successful brands, crafted from years of experience. Discover how to develop your brand from ideation to execution, with topics like Brainstorming, Brand Diamond, and Brand Plans.
What do you mean by robust brands?
Brands that achieve milestones year after year. Brands that have a positive impact on society. Brands that become synonyms of the generic drug and brands that ride at the crest of the ever-evolving market landscape.
Can all this be done? How?
Big, mega, or sustainable brands – whatever name we call them- are not the result of luck, ‘ right time,’ or even heavy investment.
No sir – they are a product of a carefully and methodically executed plan. A plan that started maybe 3 years before it was realized.
This plan has been the backbone of the majority of successful and robust brands.
And now you can learn this methodology in this masterclass.
Why should you attend?
Everyone wants to create history – for themselves, for their division, and their organization. Here is your chance to learn and get enlightened with a ready-made action plan to make your brand a robust brand. Right from the ideation stage to the final execution step will be discussed. Topics like brainstorming, brand diamond, and brand plans will be discussed.
So, do not miss this golden chance to learn. This is your chance to gain a ready-made action plan and turn your brand into a powerful force. Enroll now and start building your brand legacy with this masterclass.
What I will learn?
- Brand Plan Brainstorming,
- Brand Diamond
- Brand planning
Course Curriculum
Building Robust Pharma Brands – Introduction
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1.1 Introduction
04:27 -
1.2 What is a Robust plan ?
04:38
The Starting Point
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2.1 The Starting Point
04:24
Brand Aspiration
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3.1 Brand Aspiration
01:44
Brand Vision
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4.1 Brand Vision
05:27 -
4.2 Who & What
01:04
Brand Value
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5.1 Brand Value
00:58
Brand Diamond
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6.1 Brand Diamond
06:58 -
6.2 Advantage of Brand Diamond
05:14
Process for Brand Diamond
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7.1 Process for Brand Diamond
00:46 -
7.2 Data & Generation of Insights
01:12 -
7.3 Data- Bird Eye View
06:17 -
7.4 Data for What ?
00:48 -
7.5 Connecting the Dots
01:02 -
7.6 Connecting the Dots – How ?
02:50 -
7.7 Data – Big Picture
00:35 -
7.8 Observation, Analysis & Insights
02:04 -
7.9 Critical Success Factors (CSF)
02:00 -
7.10 Brainstorming
02:53 -
7.11 Rules for Brainstorming
02:13 -
7.12 Brainstorming – 2 Rounds
03:17 -
7.13 Finalizing Brand Plan
01:27 -
7.14 Brand Plan Goals
00:26
Plans
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8.1 Marketing Plans
01:36 -
8.2 Brand Plan Approvals
03:42 -
8.3 Internal Stakeholders
02:07 -
8.4 Marketing Mix
01:24 -
8.5 Promotional Plan
00:36 -
8.6 Brand Plan (P&L Statement)
02:40
Brand Review
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9.1 Brand Review
02:13 -
9.2 Brand Review Actions
01:08 -
9.3 Brand Review ( Dos & Don’ts)
01:59
Q & A
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10.1 Q & A Session
18:57
Earn this certificate!
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
Course Ratings & Reviews
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LevelIntermediate
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Total Enrolled5
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Duration1 hour 40 minutes
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Enrollment validityEnrollment validity: 30 days
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CertificateCertificate of completion
Material Includes
- 32 Learning Videos
- 1 Q&A session
- Course Certificate
Target Audience
- Product Executives
- Product Managers
- Group Product Managers
- Marketing Heads
- Management Trainees
- Management Students