Zena D'souza
11 Courses • 6 StudentsBiography
A passionate marketer with 25 years of experience across sales, marketing, business strategy, and training functions. Have worked across reputed pharma companies building up a rich body of experience across therapies and doctor specialties. Have co-authored a book that has been released in Aug 2022 – ‘What the 21st-century pharma CEO wants from the brand manager’. ACHIEVEMENTS Conducted training programs and workshops for Indian and international pharma companies • Successfully launched brands, brand extensions, and Divisions Handled key brands in each of the organizations – Pantocid, Candid, Orofer Have been an on-site consultant for a top-tier global consulting firm Handled departments apart from marketing – Sales Force Effectiveness, Market Research, and Business Development Led training programs for the entire field force from Medical Reps to Senior level managers Good connections with doctors across specialties Led the marketing of prescription as well as OTC products Been a Star Awardee across organizations SKILLS Brand Management Market Research/ Analytics Strategy Development Marketing Excellence/ Compliance Training Team Building WORK EXPERIENCE Mar 2022/ Present Educator and Trainer Freelance Dec 2019/ Mar 2022 THB – Technology/ Healthcare/Big data Analytics Sen. Vice President Nov 2018/ Dec 2019 Top tier global consulting firm/Freelancer Independent Consultant Mar 2018/ Oct 2018 Alchem International Ltd. General Manager - Marketing Apr 2016/ Dec 2017 Emcure Pharmaceuticals Ltd. Head Marketing & Business Strategy Apr 2015/ Apr 2016 Emcure Pharmaceuticals Ltd. Marketing Head - General Manager Dec 2013 / Apr 2015 IPCA Labs Ltd. Marketing Head - Deputy General Manager Mar 2009/ Jun 2013 Glenmark Pharmaceuticals Pvt. Ltd Sr. / Marketing Manager Sept 1997/ Mar 2009 Sun Pharmaceuticals Pvt. Ltd PSR to Group Product Manager EDUCATION 2018-19 Digital Marketing Manipal Prolearn & Google Certificate of Merit 2016 Advanced course in Strategy The Strategy Academy - Kolkata Certificate of completion 2002-03 Diploma in Marketing Management Welingkar Institute of Management Development and Research First Class with Distinction 1993 - 97 Bachelor of Pharmacy North Maharashtra University First Class with Distinction
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