In this course learn what is Brand Strategy & the various steps for formulating & executing a Strategy. Also learn 3E’s required to make a strategy implementation successful. Learn from the various Case studies/Examples like DPP4 inhibitors launch strategy of Merck & how Novartis tackled the highly competitive market later. Go through the strategy of Sun Pharma which made it an acute therapy leader. Also see how Galaxo came out of its under-performance by implementing the right strategy.
What will you learn
Pharma Brand Management Strategy
Milestone Practical Case Studies
3E’s in Strategy Implementation
Language: English
Exclusive Bonus: 30 minutes one-to-one session with author of the course Mr. Vivek Hattangadi
How to download course certificate: Watch Video
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