Creating a strong and practical brand plan is a common goal for everyone. 

However, achieving this can be a difficult and time-consuming process. The Brand Diamond, also known as the Life Space Model, can simplify this process by providing insight into the Brand Identity and Brand Benefits. 

The Brand Diamond can answer the two most important questions for a marketer: What is my brand? and What does my brand do? 

While creating the Brand Diamond is no easy task, it can significantly speed up the process of creating a functional brand plan.

In this course, you will understand the process of making a brand diamond including cases from the pharma industry. Aspects like ‘category semantics’ and ‘Emotional Insights’ will be covered in detail. In addition, the use of every aspect of the Brand Diamond in the promotional plan will be highlighted.