Event Update, Delhi 8th Nov 2021

An interactive session with Dr. Manoj Kumar, Senior VP and Strategic Business Unit Head, Intas Pharmaceuticals, went very well on 31st October 2021. The whole session was full of his research work which was quite insightful. It ended with the Q & A session and announcement of the quiz prize winners.

With students, professionals and many others, the webinar session delivered what it had promised. Dr. Swati Sinha hosted the event with a few renowned faces of the pharmaceutical industry.

The session started with a focus on Learn and Unlearn Digital and Conventional Marketing In Pharma. Dr. Manoj emphasized that we as a professional should unlearn a few things to make progress in our careers. He brought up that today’s pharma communication materials are different from what it was previously. It has made a successful transition from heavy bags full of visual aids to pdf files.

Guest Speaker with his beautiful ability to explain, presented his findings in which he found that doctors these days only rely on an unbiased source of information. Here, pharma companies can transform themselves into a value-driven source of information. He added pharma companies must harness the potential of molecules. A lot more can be achieved with a thorough understanding of the telemedicine market.  

This marketing session provided participants, that all sorts of communication that are presented to the doctors by pharma sales or marketing professionals must look good on all devices, whether it is over WhatsApp or on email. In current scenarios, pharma companies can’t limit themselves only to any specific mode of communication. Time is changing. The Pharma industry must embrace the digital revolution. In this digital age, doctors face a lot of google search questions from patients. Pharma companies can make the most out of it by establishing a digital presence in front of patients or their caregivers even before patients start interacting with doctors.

*The webucation program is available as a Free course (can be made paid anytime) & can be accessed Here.

Note: Once you enroll to the course and complete it, you will be able to download the certificate too.