H2H Marketing
Transformation Workshops
Learn from Prof. Waldemar Pfoertsch & Prof. Uwe Sponholz
PharmaState Academy & Kotler Impact bring to you
H2H Marketing Workshops
Human to Human Marketing
Human to Human Marketing is the latest concept of marketing for the 21st century businesses.
The H2H Marketing model's DNA is designed on basis of latest advancements in businesses. Digitalization, Service dominant logic & Design Thinking are the core of H2H Model which give this a contemporary approach of doing business.
PharmaState Academy & Kotler Impact bring to you
H2H Marketing Workshops which are transformational in nature.
Human to Human Marketing
The H2H Marketing which means Human to Human Marketing is the latest concept of marketing for the 21st century businesses.
The H2H Marketing model's DNA is designed on basis of latest advancements in businesses. Digitalization, Service dominant logic & Design Thinking are the core of H2H Model which give this a contemporary approach of doing business.
Learn From The Originators
of the concept
Prof. Waldemar Pfoertsch
Co-author of the Book H2H Marketing
Prof. Uwe Sponholz
Co-author of the Book H2H Marketing
Who should attend
CEO, Managing Director, Vice-President & Equivalent Designation of pharma company.
Time: 04:00 PM - 06:30 PM
Date & Day
13th June , Monday
Max. No. Of Participants
30
Mode
Online Zoom Meeting
Cost Per Participant
50k
Workshop Inclusions
Session 1 - Basics
Group Session
Learning Outcomes
- Know the terms for corporate and individual mindset.
- Can differentiate corporate and individual mindset.
- Understand the value of H2H Mindset for the leadership of a pharma corporation.
Preparation
Participants will receive an Executive Summary about H2H Mindset with critical questions
Content
- Corporate and Individual Mindset as prerequisite of an implementation of H2H Marketing.
- Value Proposition of H2H Mindset.
- Pharma specific adaptation of H2H Mindset.
- Discussion / Q&A
- Next Steps (H2H Mindset Check / Corporate Mindset Formalization / Selection of Transformation Projects)
Didactics
- Presentation / Discussion / Q&A
Queries?
- academy@pharmastate.com
- +91-7011796683 or +91-8587874143
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