H2H Marketing
Transformation Workshops For Managers
Learn from Prof. Waldemar Pfoertsch & Prof. Uwe Sponholz
PharmaState Academy & Kotler Impact bring to you
H2H Marketing Workshops
Human to Human Marketing
Human to Human Marketing is the latest concept of marketing for the 21st century businesses.
The H2H Marketing model's DNA is designed on basis of latest advancements in businesses. Digitalization, Service dominant logic & Design Thinking are the core of H2H Model which give this a contemporary approach of doing business.
PharmaState Academy & Kotler Impact bring to you
H2H Marketing Workshops which are transformational in nature.
Human to Human Marketing
The H2H Marketing which means Human to Human Marketing is the latest concept of marketing for the 21st century businesses.
The H2H Marketing model's DNA is designed on basis of latest advancements in businesses. Digitalization, Service dominant logic & Design Thinking are the core of H2H Model which give this a contemporary approach of doing business.
Learn From The Originators
of the concept
Prof. Waldemar Pfoertsch
Co-author of the Book H2H Marketing
Prof. Uwe Sponholz
Co-author of the Book H2H Marketing
Who should attend
Marketing Managers & Equivalent Designations of the pharma company.
Time: 04:00 PM - 06:30 PM
Date & Day
13th June , Monday
Max. No. Of Participants
50
Mode
Online Zoom Meeting
Cost Per Participant
35k
Workshop Inclusions
Details
Details
Learning Outcomes
- Know the foundational concepts to understand the H2H Canvas.
- Understand how the H2H Marketing Process serves the Business Model of a corporation.
Preparation
Enough sleep, water, readings of the concepts.
Content
- Business Model Canvas
- Value Proposition Canvas
- Co-Creation of Value in H2H Marketing
- BREAK
- Concept of the Core Competence
- CompetenceDominant Logic in H2H Marketing
- St Galler Business Model Navigator for Business Logics
- H2H Business Model Canvas
- BREAK
- Business Model Generation/Adaptation with the H2H Marketing Process
- Discussion / Q&A
- Next Steps
Didactics
- Presentation / Discussion / Q&A
Queries?
- academy@pharmastate.com
- +91-7011796683 or +91-8587874143
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