We pharma brand managers spend more time producing data, facts, and figures than unearthing real insights. Insights help you to create rich and compelling brand strategies that are absolutely game-changing. It is best to unearth insights first and use them as the foundation of your brand plan and brand strategy.
Just have a quick look at the Tarun Gupta Algorithm and you will realize the importance of insights. I call it as Tarun Gupta Algorithm as it is from this legend, I learned the concepts of insights and how to use them in crafting a brand strategy.
The only reason why Vivek Hattangadi exists is to help the personnel in the pharma industry get proper learning and development opportunities.
His focus is on the developing the skills of the young brand managers and the frontline sales managers who are the future building blocks of the industry.
Vivek Hattangadi, a perpetual learner, carries with him 46-years learning experience in the pharma industry. He has been mentored by legends like Late Prof. Chitta Mitra and Late Prof. Tarun Gupta.
He started his career as a sales-cum-delivery boy with a pharma stockist, worked hard to become a medical representative. He has substantial experience in sales management as well as brand management. He went on to be the Vice President of an Indian transnational pharma company.
Vivek Hattangadi even today (i.e. before Covid-19 era), actively worked in the field along with the field staff of clients. This helps him get deep insights. He has also worked in Dhaka and Gazipur in Bangladesh and knows the pulse of the doctors of Bangladesh.
And therefore, the tips he gives in his sessions, both off-line and on-line are in sync with today’s world realities. He then blends his learning’s with academics. Nothing which is theoretical and cannot be applied at the place of work!
Vivek Hattangadi has authored seven books on pharma branding, marketing and sales. This includes “WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER” and “HOW TO GET DOCTOR’S ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING”. The sixth book ‘WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE: ARE YOU READY FOR THE BIG JOB?’
Vivek Hattangadi is also a guest faculty in many pharma business schools. Vivek Hattangadi, Mentor & Advisory Panel, PharmaState Academy represents PharmaState Academy at India and International levels.
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