Masterclass:
Applicable Laws Regarding Promotional Materials In Pharma Marketing
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Organizer:
PharmaState Academy
Legal Knowledge Partner:
Nishith Desai Associates (Global Law Firm)
Masterclass: Applicable Laws Regarding Promotional Materials In Pharma Marketing
- Learn about existing legal landscape governing pharma marketing and promotion
Schedule: 7th Dec 2023 (Thursday)
11:30 AM - 2:00 PM (IST)
Days
Hours
Minutes
Seconds
Masterclass: Applicable Laws Regarding Promotional Materials In Pharma Marketing
- Learn about existing legal landscape governing pharma marketing and promotion
Schedule: 7th Dec 2023 (Thursday)
11:30 AM - 2:00 PM (IST)
Days
Hours
Minutes
Seconds
Why should you attend?
- Pharma marketing materials and promotional activities are some of the most creative content in the public domain with far-reaching consequences for the medical community and public at large.
- It enables both healthcare professionals and consumers to become aware of and educate themselves on various products and remedies available for health conditions.
- What makes pharma marketing unique is the fact that this space is heavily regulated. With drug regulators, consumer protection authority and the advertising council imposing heavy penalties and statutory actions on pharmaceutical companies, it becomes essential to ensure that marketing and promotional content is legally compliant.
- Pharmaceutical marketing and promotion is governed under a medley of general and industry-specific laws in India. Therefore, keeping a track of legal developments, regulatory actions, and judicial precedents is key for the industry.
Who should attend?
Pharma Marketing, Medical, Legal, Compliance & Sales teams.
Learning Methodology
- Learning mode: Online Live Interactive Zoom Session
- Session duration: 2.5 hrs
The session flow:
- Practical insights on the subject from the global healthcare & pharma expert.
- Session from the Legal experts along with cases.
- One to one Discussion and query resolution.
What will you learn?
- Existing legal landscape governing pharma marketing and promotion
- Important court judgements on pharma marketing
- The guidelines issued by MCI etc.
- Indicative Do’s and Don’ts
- Comparative claims
- Correct use of data, quotations, etc.
- Risk-mitigation measures
Educators
Learn from the subject matter experts.
Dr. Ashok Bhattacharya
Global Health & Pharma Consultant
Former Executive Director, Takeda India
Dr. Milind Antani
Lead - Pharma, Life Science & Healthcare Practice
Nishith Desai Associates - Legal & Tax Counseling Worldwide
Varsha Rajesh
Member, Pharmaceutical, Lifesciences & Digital Health Practice
Nishith Desai Associates - Legal & Tax Counseling Worldwide
Dr. Ashok Bhattacharya
Will I get the certificate?
Yes. Certificate to be awarded after the successful completion of masterclass.
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