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Masterclass: Leveraging Real-World Evidence for Building Pharma Brands
- Learn about RWE & Its application in Pharma Marketing
Session 1 - 26th Nov (Sunday)
Session 2 - 3rd Dec (Sunday)
10:00 AM - 11:30 AM (IST)
Masterclass: Leveraging Real-World Evidence for Building Pharma Brands
- Learn about RWE & Its application in Pharma Marketing
Session 1 - 26th Nov (Sunday)
Session 2 - 3rd Dec (Sunday)
10:00 AM - 11:30 AM (IST)
Why should you attend?
Real-World Evidence (RWE) has been a buzzword in pharma since the last few years. Although RWE is a powerful tool for pharma marketing, however many pharma marketers don’t know exactly what RWE is. Most common questions that I am asked by brand managers regarding RWE are:
- What is RWD (Real-World Data) & RWE (Real-World Evidence) ?
- Is it different from RCT?
- Are RWE and RWD the same?
- How will RWE help my brand?
- How can I justify the ROI for this expense?
The answers to all these questions and many more will be discussed in this masterclass. Right from what is RWE to its multiple benefits will be shared along with case studies & hands-on practice session.
Who should attend?
Pharma Marketers (All hierarchies)
Those who have started their journey in pharma marketing
Those who have completed a few years in pharma marketing but want to learn about Real World Evidence
- Those aspiring for a career in pharma marketing
Learning Methodology
- Learning mode: Online Live Interactive Zoom Sessions
- Total Sessions: 2
- Session duration: Each session 1.5 hrs
The 1st part of this masterclass delves into understating RWE.
- What is Real World Evidence?
- How is this data collected?
- What are the regulations around handling RWD?
- What about Ethics committee?
These and more questions will be discussed over the first part of the masterclass.
The 2nd part of this masterclass will have case studies – this will give clarity regarding the benefits of leveraging RWE for your brands.
- Also, the variety of deliverables which are possible using real world evidence will be discussed.
- The most important question of how will the return on investment be justified will be answered.
What will you learn?
- In-depth understanding of Real-World Evidence
- Applying real world evidence for your brand
- Different ways in which RWE could be used for brand building
- Variety of outputs possible with RWE content
Educator
Learn from one of the best educators in the industry with practical experience.
A passionate marketer with 25 years of experience across sales, marketing, business strategy, and training functions. Has worked across reputed pharma companies building up a rich body of experience across therapies and doctor specialties Co-author of the book that has been released in Aug 2022 – ‘What the 21st-century pharma CEO wants from the brand manager’. Conducted training programs and workshops for Indian and international pharma companies
Reviews from the learners of earlier sessions
Will I get the certificate?
Yes. Certificate to be awarded after the successful completion of masterclass.
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