Real-World Evidence (RWE) has been a buzzword in pharma since the last few years. Although RWE is a powerful tool for pharma marketing, however many pharma marketers don’t know exactly what RWE is. Most common questions that I am asked by brand managers regarding RWE are:
The answers to all these questions and many more will be discussed in this masterclass. Right from what is RWE to its multiple benefits will be shared along with case studies & hands-on practice session.
Pharma Marketers (All hierarchies)
Those who have started their journey in pharma marketing
Those who have completed a few years in pharma marketing but want to learn about Real World Evidence
The 1st part of this masterclass delves into understating RWE.
These and more questions will be discussed over the first part of the masterclass.
The 2nd part of this masterclass will have case studies – this will give clarity regarding the benefits of leveraging RWE for your brands.
A passionate marketer with 25 years of experience across sales, marketing, business strategy, and training functions. Has worked across reputed pharma companies building up a rich body of experience across therapies and doctor specialties Co-author of the book that has been released in Aug 2022 – ‘What the 21st-century pharma CEO wants from the brand manager’. Conducted training programs and workshops for Indian and international pharma companies
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