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Masterclass: The What, When, and How of Brand Review
- Learn the right way of doing a Brand Review
16th July 2023 (Sunday)
10:00 AM - 12:00 PM (IST)
Masterclass: The What, When, and How of Brand Review
- Learn the right way of doing a Brand Review
16th July 2023 (Sunday)
10:00 AM - 12:00 PM (IST)
What will you get?
𝗔) 𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝙁𝙪𝙣𝙙𝙖𝙢𝙚𝙣𝙩𝙖𝙡𝙨 & 𝙍𝙚𝙖𝙡 𝙚𝙭𝙖𝙢𝙥𝙡𝙚𝙨 𝙤𝙛 𝙋𝙝𝙖𝙧𝙢𝙖 𝙗𝙧𝙖𝙣𝙙𝙨 𝙬𝙝𝙚𝙧𝙚 𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝙡𝙚𝙙 𝙩𝙤 𝙢𝙖𝙟𝙤𝙧 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙞𝙣 𝘽𝙧𝙖𝙣𝙙 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚.
𝗕) 𝘼𝙡𝙡 𝙧𝙚𝙖𝙙𝙮-𝙩𝙤-𝙛𝙞𝙡𝙡 𝙛𝙤𝙧𝙢𝙖𝙩𝙨 (𝘽𝙧𝙖𝙣𝙙 𝙍𝙚𝙫𝙞𝙚𝙬 𝘿𝙤𝙘𝙠𝙚𝙩).
- Internal Data | All India | SKU wise
- Internal Data | Region wise
- Internal Data | Territory wise
- Retail Audit | Brand + Competitors
- Prescription Audit | Speciality wise | Brand + Competitors
- Key Issues & Critical Success Factors
- KAM Sheet Format
- Action Plan
𝐂) 𝘾𝙖𝙨𝙚 𝙎𝙩𝙪𝙙𝙮 𝙛𝙤𝙧 𝙗𝙚𝙩𝙩𝙚𝙧 𝙘𝙡𝙖𝙧𝙞𝙩𝙮.
Who should attend?
- Anyone who is a pharma marketer.
- Right from those who have begun their career journey to those who already have experience under their belt.
Why you should attend?
- Are you struggling to achieve success with your brand?
- Is taking your brand to the next level seem impossible?
- Are you not able to identify the concerns/issues of your brand correctly?
- The question to be asked in the above cases is – Am I doing my Brand Review the right way?
- Yes! Brand review if done rightly can provide clear-cut solutions to the above problems.
Do you want to learn the right way of doing a Brand Review then register for this upcoming online masterclass.
What will you learn?
The data points to be collected for a brand review.
How to derive an analysis.
How to develop an action plan to address brand concerns.
Various data sources and their importance in a brand review will be discussed.
Examples will be provided in order to better understand the process of reviewing a brand
Educator
Learn from one of the best educators in the industry with practical experience.
A passionate marketer with 25 years of experience across sales, marketing, business strategy, and training functions. Has worked across reputed pharma companies building up a rich body of experience across therapies and doctor specialties Co-author of the book that has been released in Aug 2022 – ‘What the 21st-century pharma CEO wants from the brand manager’. Conducted training programs and workshops for Indian and international pharma companies
Reviews from learners
Will I get the certificate?
Yes. Certificate to be awarded after the successful completion of masterclass.
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