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Invest in yourself & give yourself a competitive edge!
MASTERCLASS:
The ‘Winsome’ Trilogy: Brand Diamond,
Brand Plan & Brand Review
- Learn Brand Plan from Start to End
04 Sessions - 02 Weekends
January 6th - 7th (Saturday and Sunday)
January 13th - 14th (Saturday and Sunday)
MASTERCLASS:
The ‘Winsome’ Trilogy: Brand Diamond,
Brand Plan & Brand Review
- Learn Brand Plan from Start to End
04 Sessions - 02 Weekends
January 6th - 7th (Saturday and Sunday)
January 13th - 14th (Saturday and Sunday)
Why should you attend?
How do you make rock solid brand plans?
Plans that are robust, clear, implementable and simple. Believe us, it is no easy task.
The creation and success of a brand plan depends on a number of factors and actions – The brand plan needs to move from the mind of the marketer to the document he/she prepares and then on to the field where it is executed and finally back to the marketer for reviewing and further refining.
Whew! Does that not sound like a job for a superhuman. We are sure it does – But look on the bright side of benefits
Brand Plan if done right can create a mega sustainable brand and also history for the industry and the marketer who made it possible.
There is definitely a method to this process – We, at PharmaState Academy call it the 3-step process to ensure a successful brand plan is made and executed
Who should attend?
- Pharma Marketers (All hierarchies)
- Those who have started their journey in pharma marketing
- Those aspiring for a career in pharma marketing
- Those who have completed a few years in pharma marketing but want to learn about brand narrative, value proposition, and positioning
What will be the learning methodology?
Step 01:
The Brand Diamond
Step 02:
(a) Market Insights & Customer Understanding
(b)The Brand Strategy
Step 03:
The Brand Review
What will you learn?
- This is a pre step before you embark on the journey of making an actual brand plan.
- Brand diamond crystallizes 2 things - Brand Identity and Brand Benefits. Only when this is done can one proceed to make a robust brand plan.
What will you learn?
- Navigate the complex pharma landscape by gaining a profound understanding of market dynamics, competitor analysis, and emerging trends to make informed decisions.
- Leverage data-driven insights to shape your strategic decision-making.
- Discover techniques to understand your target audience's needs, pain points, and preferences.
- Learn how to create customer-centric strategies that foster trust and loyalty among healthcare professionals and patients.
What will you learn?
- Develop a compelling brand narrative, value proposition, and positioning that differentiates your product in a crowded market.
- Create multi-channel excellence by exploring cutting-edge strategies for optimizing your brand's digital presence, social media impact, and overall marketing mix.
What will you learn?
- Brand review if done rightly can provide clear cut solutions to a variety of problems being faced by the brand manager.
- The objective of the brand review is to crystallize the key concerns or issues surrounding the brand and develop an action plan for the same. Brand review can be used to refine or even redefine the brand plan.
What will you learn?
- Brand Identity and brand benefits.
- Understanding of market dynamics and competitor analysis.
- Emerging trends to make informed decisions and customer-centric strategies.
- Brand narrative, value proposition, and positioning.
- Refining and redefining the brand plan.
Educators
Learn from one of the best educators in the industry with practical experience.
Zena D'souza
Pharma Marketing Consultant Formerly at Sun Pharma, Glenmark, IPCA, and Emcure
A passionate marketer with 25 years of experience across sales, marketing, business strategy, and training functions. Has worked across reputed pharma companies building up a rich body of experience across therapies and doctor specialties Co-author of the book that has been released in Aug 2022 – ‘What the 21st-century pharma CEO wants from the brand manager’. Conducted training programs and workshops for Indian and international pharma companies.
Nivedita Parulekar
Associate Director, Medicca Press
25 years+ Experience In Pharma Marketing (Sun Pharma, E. Merck, Abbott)
An accomplished pharma marketing strategist with over two decades of valuable expertise in strategy development, marketing, brand communication, and business excellence. Her illustrious career has included contributions to prominent organizations like Sun E Merck and Abbott, where she has made a profound impact on the pharmaceutical marketing scene. Nivedita's experience and views are a beacon of direction in an ever-changing profession, and her path is nothing short of extraordinary.
Will I get the certificate?
Yes. Certificate to be awarded after the successful completion of masterclass.
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