Description

This Learning Package Includes:

Inclusion 1: On-demand* Courses

1. 8 Habits of A Successful Brand Manager
2. Leadership Mini-Bytes by Vivek Hattangadi
3. Establish Your Executive Presence and Accelerate Career Growth
4. Handling Doctor’s Objection-Turn An Objection Into An Opportunity
5. Establish Your Executive Presence With Total Communication
6. Pharma Brand Managers and Field Work
7. Branding: A Good Name and a Powerful Vision
8. Voice of the Patient: Integral to Patient Centricity in Pharma Marketing
9. Marketing Myopia: How Missing the Big Picture Can Stagnate Growth
10. Medicomarketing Copywriting For Pharma Brand Managers
11. Five Critical Rules For Writing Effective Medico-marketing Communication
12. Netiquettes – The Art of Writing Effective E-mails, Text Messages and Posts
13. Pharma Brand Audit – An Essential Component for Building Mega Brands
14. Explore the Mystique of Neural Marketing
15. Strategy and Strategy Execution – Can We Make Competition Irrelevant?
16. Leveraging Phygital Marketing To Launch New Brands, Post-2020
17. SWOT – AP Analysis for Self-Development
18. Is Digital Overwhelming? Digital In Pharma Made Simple
19. 5 Types of Intelligences for Pharma Field Force
20. Crafting A Brand Plan (with case studies)
21. Basics of Communication
22. Understand Brand Strategy with Case Studies

Inclusion 2: Live** Brand Management LevelUp Workshops:

1. Basics of Pharma Brand Management
2. Excellence In Pharma Brand Management
3. STP – Segmentation, Targeting & Positioning (the structure will be same as for corporate batch)

Inclusion 3: 1 half an hour Live One-to-One*** Interaction with Vivek Hattangadi.

Inclusion 4: 12 upcoming**** on-demand courses from Vivek Hattangadi, below is the list of courses.

1. The Future Of Brand Management Is Human-Centric
2. Holistic Brand Management
3. Brands and Strategic Management Focus
4. Brand Activism
5. Are you an Inside-out Brand Manager or an Outside-in Brand Manager?
6. What Pharma Brand Managers Must Always Remember?
7. Value Proposition of a Brand Through Co-creation with Patient
8. Responsibilities and Accountability at Various Levels of Brand Management
9. Credibility and Trust – The Lifeline of a Brand Management Leader
10. Can Padocumers Fast-track Phygital Transformation in Pharma?
11. BIONIC MODEL IN PHARMA: BUILDING AN EFFECTIVE POST-PANDEMIC ORGANIZATION – Edition 1
12. BIONIC MODEL IN PHARMA: BUILDING AN EFFECTIVE POST-PANDEMIC ORGANIZATION – Edition 2

Inclusion 5: Exclusive Learning Group

Validity: Till the membership subscription is active.

*On-demand courses include pre-recorded lectures.

**Live Courses include online interactive learning sessions.

***One-to-one session will have interaction of learner with Vivek Hattangadi where learner can discuss about career, doubts or any other queries related to Pharma Marketing.

****12 Upcoming courses will be uploaded gradually throughout the year.