Vivek Hattangadi Platinum Membership
₹12,000 / year
This Learning Package Includes:
Inclusion 1: On-demand* Courses
- 8 Habits of A Successful Brand Manager
- Leadership Mini-Bytes by Vivek Hattangadi
- Establish Your Executive Presence and Accelerate Career Growth
- Handling Doctor’s Objection-Turn An Objection Into An Opportunity
- Establish Your Executive Presence With Total Communication
- Pharma Brand Managers and Field Work
- Branding: A Good Name and a Powerful Vision
- Voice of the Patient: Integral to Patient Centricity in Pharma Marketing
- Marketing Myopia: How Missing the Big Picture Can Stagnate Growth
- Medicomarketing Copywriting For Pharma Brand Managers
- Five Critical Rules For Writing Effective Medico-marketing Communication
- Netiquettes – The Art of Writing Effective E-mails, Text Messages and Posts
- Pharma Brand Audit – An Essential Component for Building Mega Brands
- Explore the Mystique of Neural Marketing
- Strategy and Strategy Execution – Can We Make Competition Irrelevant?
- Leveraging Phygital Marketing To Launch New Brands, Post-2020
- SWOT – AP Analysis for Self-Development
- Is Digital Overwhelming? Digital In Pharma Made Simple
- 5 Types of Intelligences for Pharma Field Force
- Crafting A Brand Plan (with case studies)
- Basics of Communication
- Understand Brand Strategy with Case Studies
Inclusion 2: Live** Brand Management LevelUp Workshops:
- Basics of Pharma Brand Management
- Excellence In Pharma Brand Management
- STP – Segmentation, Targeting & Positioning (the structure will be same as for corporate batch)
Inclusion 3: 1 half an hour Live One-to-One*** Interaction with Vivek Hattangadi.
Inclusion 4: 12 upcoming**** on-demand courses from Vivek Hattangadi, below is the list of courses.
1. The Future Of Brand Management Is Human-Centric
2. Holistic Brand Management
3. Brands and Strategic Management Focus
4. Brand Activism
5. Are you an Inside-out Brand Manager or an Outside-in Brand Manager?
6. What Pharma Brand Managers Must Always Remember?
7. Value Proposition of a Brand Through Co-creation with Patient
8. Responsibilities and Accountability at Various Levels of Brand Management
9. Credibility and Trust – The Lifeline of a Brand Management Leader
10. Can Padocumers Fast-track Phygital Transformation in Pharma?
11. BIONIC MODEL IN PHARMA: BUILDING AN EFFECTIVE POST-PANDEMIC ORGANIZATION – Edition 1
12. BIONIC MODEL IN PHARMA: BUILDING AN EFFECTIVE POST-PANDEMIC ORGANIZATION – Edition 2
Inclusion 5: Exclusive Learning Group
Validity: Till the membership subscription is active.
*On-demand courses include pre-recorded lectures.
**Live Courses include online interactive learning sessions.
***One-to-one session will have interaction of learner with Vivek Hattangadi where learner can discuss about career, doubts or any other queries related to Pharma Marketing.
****12 Upcoming courses will be uploaded gradually throughout the year.