Why doctors are averse to ‘New Products’?
Case Study – Why doctors are averse to ‘new products’? Praveen and Naveen, the brand managers at V & V Pharmaceuticals were discussing the launch…
Category: Pharma Marketing
Design Thinking and Service Dominant Logic in AYUSH (Homeopathy) Field of Medicine
Homeopathy, also known as homeopathic medicine, is a medical system that was developed in Germany more than 200 years ago. It’s based on two unconventional…
Is Digital Transformation Difficult?
Over the last few weeks, I had the opportunity to interact with several senior executives of the pharmaceutical industry in India. Among other things, I…
Go-To-Market or Go-To-Patient Strategy?
Preamble This post is dedicated to Mr. Sanjiv Navangul who was the first to speak about ‘Go-To-Patient Strategy’. It is not ‘Go-To-Market’ but ‘Go-To-Patient Strategy’…
Measuring Pharma Sales Force Effectiveness – Case Study
Harish, the Zonal Sales Manager at V & V Pharma was in a board room meeting with other middle-level managers which was presided over by…
The Right Digital Lens for Pharma
As I meet more people and discuss their digital ideas and strategy, I think Pharma looks at digital through the wrong lens. The question I…
Caregivers-at-home: The ignored heroes in the patient journey | What can pharma do?
Any count on the caregivers-at-home? And the cost or the value of the free services they render to near and dear patients? It’s anybody’s guess.…
Dr. Ajay Semalty Platinum Membership – Guru Shishya Program Learning Path
Guru Shishya Program Dr. Ajay Semalty Platinum membership Learning Path 16 Courses | Full Year program A Step-By-Step Roadmap To Success Why this Learning…
Brand Linkage in Pharma Branding
What is the generic definition of Brand Linkage? When you are viewing your favorite serial on the small screen and during the breaks, you see…
3 Common Myths in Pharma Branding Busted
Case Study Abbas and Mustafa are brand managers in V & V Pharmaceuticals. While on the way to a new product launch they were…
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