The most important ‘P’
I have seen, heard, and even been part of debates regarding the most important ‘P’ in marketing. Some say it’s P for Product without which…
Category: Pharma Sales
National Medical Commission Missive to RMPs Will In Effect Help Nurturing Eternal Pharma Brands
At the onset, it is important for everyone in Pharma India to know that the National Medical Commission (NMC) has no authority over pharma companies…
Understanding The GAP What Doctor Needs and What Pharma Provides – Thank you
Join WhatsApp Group Thank you for registration Zoom link sent on your mail. Check you email inbox and spam folder. Join the WhatsApp group for…
REVIEW MEETINGS IN PHARMA
Why do we do a periodic review meeting? Is it needed? Is it relevant? A basic definition of a review meeting could be ‘An opportunity…
REVIEW MEETINGS IN PHARMA
Why do we do a periodic review meeting? Is it needed? Is it relevant? A basic definition of a review meeting could be ‘An opportunity…
Digital Tech In Pharma Sessions – Learning Path
Next Session on Nov 2022, (date to be decided) Sunday | 11:00 am – 12:30 pm | Topic – “Revamping your Field Force Management App…
Patients Are Not Widgets – They Are Our Consumers
Who really are the customers for pharma? This weekend I was reading the article ‘MIND YOUR LANGUAGE TO CATALYSE THE PATIENT REVOLUTION’ from the British…
Are the 4P’s of Marketing Relevant Today?
In ‘Marketing 4.0’, Philip Kotler redefines marketing as “Outlining the human problem, the real human problem and addressing this problem.” In this context consider whether…
Impact of Virus of H2H Mindset on SalesForce Happiness and Performance
Only last evening I was in discussion with Vinayak Kamath, the CEO and the Executive Director of V & V Pharmaceuticals. V & V Pharmaceuticals…
Stakeholder Capitalism, Firms of Endearment and SPICE Model
You have all heard about capitalism and very often its negative connotation. But have you ever heard about ‘Stakeholder Capitalism’? ‘Stakeholder capitalism’ is the buzzword around the…
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