The Power of Brand Energy
The Power of Brand Energy. BRAND ENERGY DRIVES BRAND EQUITY.
Pharmaceutical Industry – Filling the Skill Gap
Pharmaceutical Industry in India is an ever growing and never dying industry and is capable to survive all periods of recession. The dilemma had been …
Case Study – REFRESH LIQUIGEL and MOISOL DROPS
Case Study – REFRESH LIQUIGEL and MOISOL DROPS About four months back, in November 2019, I was in New Delhi for fieldwork. Despite the heavy…
Why Up-Skilling is required in Pharma Industry?
It’s an old saying “Change or DIE” but it holds true in every sense & in all times. Darwin clearly says that Survival of the…
Viewpoint: Drugs price increase due to disruption of API’s from China
The outbreak of Novel Coronavirus 2019 has sharply brought into focus India’s over dependence on China market. Approximately 70% of pharmaceutical API’s are imported from…
Test Your Pharma Knowledge
If you are a Pharma Professional or student, try this Quiz & check your Pharmaceutical Industry Knowledge Score. Test Your Pharma Knowledge Part 1 Test…
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