Guru Shishya Program
Vivek Hattangadi Platinum membership
Learning Path
37 Courses | Full Year program
A Step-By-Step Roadmap To Success
Why this Learning Path?
The foremost aim of a Brand Manager is to create a Mega-Brand. To create a Mega-Brand, the foundation of concepts should be strong. There is no chance of any ambiguity & marketing decisions have to be made quicker & with higher chances of success. This learning path with take you through a journey where you will learn the Basics to Advanced level of Pharma Brand Management with the unique combination of On-demand & Live Interactive Courses.
The Learning Path
3 Live Interactive Courses with 9 sessions
These Live courses are only available in Guru Shishya Program Platinum Membership Package.
Upcoming
21st & 28th Aug 2022
The Basics of Pharma Brand Management
Upcoming
4th, 11th, 18th & 25th Sept 2022
Excellence In Pharma Brand Management
Upcoming
6th, 13th & 20th Nov 2022
Segmentation, Targeting & Positioning
Access to high-value 22 Pre-recorded courses
Understand Brand Strategy with Case Studies
Basics of Communication
Crafting A Brand Plan
5 Types of Intelligences
Is Digital Overwhelming? Digital In Pharma Made Simple
SWOT – AP Analysis for Self-Development
Leveraging Phygital Marketing To Launch New Brands, Post-2020
Strategy and Strategy Execution – Can We Make Competition Irrelevant?
Explore the Mystique of Neural Marketing
Pharma Brand Audit – An Essential Component for Building Mega Brands
Netiquettes – The Art of Writing Effective E-mails, Text Messages and Posts
Five Critical Rules For Writing Effective Medico-marketing Communication
Medicomarketing Copywriting For Pharma Brand Managers
Marketing Myopia: How Missing the Big Picture Can Stagnate Growth
Voice of the Patient: Integral to Patient Centricity in Pharma Marketing
Branding: A Good Name and a Powerful Vision
Pharma Brand Managers and Field Work
Establish Your Executive Presence
Handling Doctor’s Objection
Establish Your Executive Presence and Accelerate Career Growth
Leadership Mini-Bytes
8 Habits of A Successful Brand Manager
Bonus access to 12 Pre-recorded courses
These courses will be uploaded in due course of time
1
The Future Of Brand Management Is Human-Centric
2
Holistic Brand Management
3
Brands and Strategic Management Focus
4
Brand Activism
5
Are you an Inside-out Brand Manager or an Outside-in Brand Manager?
6
What Pharma Brand Managers Must Always Remember?
7
Value Proposition of a Brand Through Co-creation with Patient
8
Responsibilities and Accountability at Various Levels of Brand Management
9
Credibility and Trust – The Lifeline of a Brand Management Leader
10
Can Padocumers Fast-track Phygital Transformation in Pharma?
11
BIONIC MODEL IN PHARMA: BUILDING AN EFFECTIVE POST-PANDEMIC ORGANIZATION – Edition 1
12
BIONIC MODEL IN PHARMA: BUILDING AN EFFECTIVE POST-PANDEMIC ORGANIZATION – Edition 2
