Omnichannel Pre event blog

Why Pharma Need Omni Channel Communication Strategy? | Pre-Event Press Release

Pre-event Press Release | Delhi | 16th July 2022

Simply put, Omnichannel is Multichannel done right!

-John Bowden, Senior VP of Customer Care at Time Warner Cable

The closer you can go to an omnichannel experience—which is still the exception in today’s world—the better. The driver- the demands of the consumers themselves, who, with technologies such as social media, smartphones, and tablets, are increasingly demanding a unified experience every time they connect with a brand.

What does the term “omnichannel” signify in its precise form? Omnichannel support incorporates the incorporation of social and mobile channels and implies completely integrated support to provide a continuous and consistent client experience.

In today’s quickly changing industry climate, pharmaceutical marketers face greater challenges than ever before in reaching and engaging their clients. PharmaState Academy has conducted a series of four polls over the past week to better understand the need for an omnichannel communication strategy in the pharmaceutical industry.

“Do you think Omnichannel Marketing is being properly used by Pharma Marketing & Sales teams?” PharmaState Academy addressed and polled participants on the question, with 59% of those polled responded no.

OmniChannel pre webinar 1

Poll Link 1

Poll Link 2

“Do you agree that Doctors have become very Digital Savvy now & are using all types of digital channels?” PharmaState Academy surveyed participants on the question. With the response of flexing more on option yes rather than no.

OmniChannel pre webinar 2

Poll Link 3

Poll Link 4

Another question being asked by PharmaState Academy, “Do you think Omnichannel Marketing is the future of Pharma Marketing?” and 87 percent of participants responded in the affirmative.

OmniChannel pre webinar 3

Poll Link 5

Poll Link 6

PharmaState Academy survey includes the final poll, “Would you like to attend a live interactive session on Omnichannel Marketing for pharma brand growth?” which earned 80 percent positive feedback for the Omnichannel learning webinar.

OmniChannel pre webinar 4

Poll Link 7

Poll Link 8

Poll Link 9

Pharmaceutical and healthcare marketing is renowned for relying on complicated client journeys. Due to rising omnichannel decision-making demands from customers, this has never been truer than it is right now.

The following will be the key learnings from the webinar hosted by PharmaState Academy:

  • Utilizing the various customer communication methods that are accessible.
  • Etiquettes and policies for digital communication.
  • Tracking and using physical and digital mediums for efficient communication.

Participants will be able to learn directly from Sourav Das (CEO – MyRx).

You can do free registration by clicking the link.

Pharma professionals who are interested in learning implementation of the latest digital technology in the pharma industry are welcome to attend.

Write a comment