A day in the life of Area Sales Manager in Pharma
That was the summer of 2015 when I had received my first job offer letter from a pharma company. I joined a pharma company as…
The Service-Dominant Approach to Marketing
I recently asked Avantika, a management trainee in a pharma company: “Avantika, can you tell me who determines which products are better?” Avantika gave a…
Importance of Patient Centricity
For what reason is patient centricity is important The significance of patient centricity is quite high now in the healthcare industry. It is about giving…
Importance of Pharmaceutical Marketing
What is the Importance of Pharmaceutical Marketing? For many years, pharma has accomplished great and has improved discernment among patients’ lives. To achieve success in…
The Story Behind H2H Marketing – From The Pharma Perspective
The Story Behind H2H Marketing – From The Pharma Perspective Who doesn’t love stories? From a 3-year-old kid to 95-year-old great grandfather, all do! We…
Cleanroom Classifications, Classes and ISO Standards
What is a Cleanroom? A cleanroom is a room that has minimum pollutants such as airborne microbes, dust, aerosol particles and chemical vapors. The contamination…
Pharma Area Sales Manager Role and Responsibilities
The Area Manager of a Pharma company is also called Area Business Manager, Area Sales Manager or District Manager. H/she may have to respond to…
Philip Kotler & Co-authors on the Book Discussion ‘H2H MARKETING: THE GENESIS OF HUMAN-TO-HUMAN MARKETING’ at PharmaState academy
On 30th May 2021, PharmaState Academy, online learning & development platform for the Lifesciences Industries professionals, organized a webucational program on H2H Marketing. Over 6000…
PharmaState Academy is organizing H2H Marketing Book discussion with Prof. Philip Kotler, co-authors
On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch…
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