On the occasion of Philip Kotler’s 90th Birthday, the Human to Human Marketing concept propagated by the three co-authors Prof. Philip Kotler, Prof. Waldemar Pfoertsch and Prof. Uwe Sponholz will be discussed on 30th May 2021. The event starts at 07:00 PM IST and is hosted by PharmaState Academy.

Through this event, the aim is to discuss the intricacies and the relevance of Kotler’s book H2H Marketing: The Genesis of Human-to-Human Marketing for the Pharma Industry. It is going to reflect how Human-to- Human Marketing syncs with today’s patient-centric approach in pharma marketing.

In this informative event, participants will hear from:

Prof. Philip Kotler, The Grand Marketing Guru will share an inspirational message with all the participants.

Prof. Waldemar Pfoertsch will give participants a quick journey to the book.

Prof. Uwe Sponholz will be introducing the concept of H2H marketing.

Eminent speakers from the Pharma Industry will also be elaborating on the three pillars of H2H marketing. Mr. Pranav Kumar, Mr. Prashant Menon and Mr. Salil Kallianpur will be discussing on the vital role of Design Thinking, the Service-Dominant Logic and Digitalization in the pharma industry respectively. Mr. Vivek Hattangadi will be discussing H2H Mindset and Firms of Endearment in pharma industry. Ms. Gauri Chaudhari will be moderating event.

For event details: Click Here

About PharmaState Academy

It is an exclusive online learning & development platform for the Lifesciences Industries. The on-demand courses, events, custom programs and live sessions are delivered by experts of the industries at the platform to impart practical learnings.

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