The most important ‘P’
I have seen, heard, and even been part of debates regarding the most important ‘P’ in marketing. Some say it’s P for Product without which…
Category: Pharma Marketing
The Nine Things To Build a Robust Pharma Brand
Pharma brand building is a complex process. Success depends on the brand manager’s ability to explore fresh avenues and sustain the competitive advantages of…
National Medical Commission Missive to RMPs Will In Effect Help Nurturing Eternal Pharma Brands
At the onset, it is important for everyone in Pharma India to know that the National Medical Commission (NMC) has no authority over pharma companies…
REVIEW MEETINGS IN PHARMA
Why do we do a periodic review meeting? Is it needed? Is it relevant? A basic definition of a review meeting could be ‘An opportunity…
REVIEW MEETINGS IN PHARMA
Why do we do a periodic review meeting? Is it needed? Is it relevant? A basic definition of a review meeting could be ‘An opportunity…
Patients Are Not Widgets – They Are Our Consumers
Who really are the customers for pharma? This weekend I was reading the article ‘MIND YOUR LANGUAGE TO CATALYSE THE PATIENT REVOLUTION’ from the British…
Does H2H Mindset Matter to the CFO and the CHRO?
Does H2H Mindset Matter to the Chief Financial Officer (CFO) and the Chief Human Resources Officer (CHRO)? I distinctly recall what Philip Kotler said on…
Making Brand Communication More Effective – The H2H Way
How do you make your brand communication more effective? Bring back the human side of communication. Brand communication is much more than merely transmitting the…
Are the 4P’s of Marketing Relevant Today?
In ‘Marketing 4.0’, Philip Kotler redefines marketing as “Outlining the human problem, the real human problem and addressing this problem.” In this context consider whether…
Impact of Virus of H2H Mindset on SalesForce Happiness and Performance
Only last evening I was in discussion with Vinayak Kamath, the CEO and the Executive Director of V & V Pharmaceuticals. V & V Pharmaceuticals…
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